I took this picture earlier this month in a small cafeteria in an office building. Six months into the year and the sign still has a Happy New Year message on it. While I too am surprised by how fast the first half of 2010 has gone by, I can't help but think how many times the business owner has passed this sign since January. He's probably walked by it every day and night, yet hasn't thought about updating it.
This isn't the first time I've seen this. You'd be surprised how many times I come across websites with 2009 press releases on their home page or a blog post from April. It's easy to to let time get away from you.
Even if you're updating your news room and blog on a regular basis, when was the last time you updated your product pages with fresh images or refreshed the copy on your "About Us" or "Our People" pages? Chances are, there are updates to be made.
Think about content management as part of your marketing responsibility and part of your customer service responsibilities. It does matter.
Oh yeah, in case you didn't know it, U LOOK MARVELOUS.