As an Interactive Advertising Agency executive one of the things that we have learned is to talk about how "things are different" on the internet. Certianly interactions in the social medai space are different and web analtics allows us to track differently than traditional advertising.
And from a cost perspective email marketing is very different than direct mail. But it isn't about us, it is about the users. I found these stats interesting.
Generation X (ages 33-44) continues to lead in online shopping:
- 80% of Generation X (33-44) internet users buy products online
- 71% of internet users ages 18- 32 buy products online
- 38% of online teens buy products online
- 56% of internet users ages 64-72 do
- 47% of internet users age 73 and older buy online
I find these nubmers to indicate that if you are 18 or older you are always more than 50% likely to buy on-line than not and in your peak earning years 80% likely to buy on-line. That to me says that the consumer will buy on line if you make it avaliable - at least better than half the time. Think about that, is a consumer likely to buy from your retail store 50% time if you are in one mall, town, or corner? Probably, if they see your store, it has things they want and the price is decent (a good reputation helps).
So if you have good search engine optimization, ppc plans, the right amount of online information to engage a buyer and a good reputation witin the social sphere - then you have a 50/50 shot or better. Digital doesn't seem so different at all.
Powered by Compendium