Lance King, shared an interesting article from SocialMediaToday.com about how to define a Community Manager...
Starting a blog or community on your website is relatively easy, but what considerations have you given to managing it? What do you want to do with the information you get from outsiders? How do you share information from insiders? How should the community manager participate in the community? Ben Grubb posted a video on Vimeo (http://vimeo.com/2293813) where he leads a conversation on the definition of a community manager. Matt Rhodes’ article on Social Media Today summarizes some of the key points of that discussion:
1. A community manager should provide personality to the brand by interacting with the community as a person, not as a generic user. People should be able to trust and respect the community manager. The people in the community need to know that the community manager really cares about them and their needs and concerns.
2. A community manager should help translate the user's comments to internal improvements and should also translate internal communications back out to the community.
3. A community manager needs to advocate the community to the company and advocate the company to the community.
A simple execution of an online campaign can lead to a lot of traffic and lead generation. If it is done right, it could come back year after year to provide you with results.
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