Business Development Exec, TJ Hargen, came across a study conducted by Ispos Insight which explored the media trends, attitudes, opinions and purchasing habits of America's business elite, or "C Suite".  The study shows a dramatic shift toward the impact that digital media has on this particular demographic now that they are fully embracing online.
 
A few key findings from the study...
1. execs have rapidly adopted the Internet with rapid growth in the usage of print media sites - however this has not reduced usage of other media types such as TV
2. using a publication's website is part of the daily routine for about 2 out of 5 execs
3. top websites visited by US execs are heavily news-oriented including large portals and search engines, followed by cable news and newspaper sites

Business elite are getting more deeply emerged into the digital space including streaming video, blogs, podcasts, etc. which means good things for interactive ad agencies and interactive media agencies.  According to all of these findings, trends in this space are going to continue to accelerate.  You can read the article in its entirety on mediapost.com.