It is a great time to be a B2B marketer at an interactive ad agency. We are getting to have a lot of fun with our client's and they are very receptive to learning about how to do interactive marketing. One of the things we hear a lot about is social media marketing and how can we help our B2B customers.  I recently saw a great stat in a Forrester report and it said that 69% of B2B buyers read blogs, watch video from others or read reviews - otherwise known as "Spectators". Fantastic! This is a cost effective way to reach close to 70% of a buying group.

B2B companies should be blogging, creating and sharing on-line video and incorporating site review into their website development projects. I would argue that one could implement a blog, seed video to social media sites and your own website and enable customer reviews for about $20,000 start up and less than $5000 a month. Pretty cool stuff for a very low cost and the impact a good blog and on-line video strategy has on your search engine optimization is amazing.

Talk to your Interactive Ad Agency partner about these type of solutions - they will pay off in the near term and in the long term for your company.