Definition 6 Business Development Exec, Ken Brantley, points out what search engine marketers should know about sorting through social media strategy fads and laying the groundwork for leveraging media and advertisting in the interactive space...

Jennifer Winners, Chief Operating Officer and Social Media Specialist of DISC, Inc., sums it up well in a recent article on VisibilityMagazine.com.  She explains that, up until the era of Social Media,” the internet was largely impersonal, random, and largely intimidating.   It was difficult to know which businesses were legitimate, which sources of information were accurate, and generally who could be trusted.”

There were some key points that I took from the article:
1. Social Media offers tools for people to behave online much as they do offline
2. It’s important to understand which social media tools are the best fit for communicating with your customers
3. Social Media is a loose term for all things “social” on the internet for example: blogs, wikis, video sharing, podcasts, social networking sites, picture sharing, social bookmarking. Social refers to the ability to interact, and Media refers to the tools.
4. Behave with your customers online as you would offline

At Definition 6 we certainly understand that in today’s world, marketing and technology strategies are interconnected.  We leverage expertise in all interactive areas including social media marketing and strategy.  Contact us today or check out some of our additional blog posts on social media to find out how we can help implement and manage your next digital business solution.