#Marketers, are you forgetting something?

Twitter:

                Branded Background – Check

                Monitoring – Check

                Posting more than self-promoting content – Check

                Engaging with followers and influencers – Check

Facebook:

                Brand Page Created – Check

                Polls, Surveys, Contest – Check

                Analytics Reviewed – Check

                Specials and Advanced Information Shared – Check

Mobile:

                Works on iPhone and iPad – Check

                I have an App – Good for you

                I’m running mobile ads and paid search – Check

                My CFO just got rid of his Blackberry – Congrats! Better than most people can claim

YouTube:

                Brand Chanel Designed – Check

                Regular Video Content Provided – Check

                Curating Video for Sharing – Check

                Embedding content into other channels you control – Check

Blogging:

                Regular Publishing Cycle – Check

                POV consistent – Check

                Comment and Blogger Influencer Strategy – Check

                Traffic Driving Metrics – Check

E-mail:

                List Maintenance Protocol – Check

                Subject Line Testing – Check

                Offer Testing – Check

                Optimizing Deliverability and Readability – Check

                Trigger Based, Segmented – Check

But how’s your website? When was the last time you focused on it for a week or so? Does it say what you want it to say? More importantly, with all the learning from above, what have you done to update your website? Does it serve as the hub of activity or is it like a forgotten capital of an ancient empire?

I have found in the past year most people have not thought about their website nearly enough. Its look has not been updated, the learning from off-site and on-site analytics has not been implemented, and technically the underlying system looks like a 5^th grade science project. In my experience, the companies that remember to invest in site updates every quarter, and major overhauls every 18-24 months are always ahead of their competitors.

How much content have you created over the last few months? Do you enough call to action items on each page?  What about video? 

I encourage you to look at a basic website redesign project over the next few quarters, and if you still need convincing, look at your competitors site today vs. what it looked like when you last re-did yours; it might be all the reason you need to get on with your next website redesign.