As you can see from our new website, Definition 6 is now a Unified Marketing Agency. It might look like something that happened over night, but it is an approach we have been refining for years now.

There is only one constant in marketing today: change. Customers change. Technologies change. Mediums change. You change. As an agency, we too must change to help clients better manage business performance. It’s something we’ve been doing for 13 years now.

Unified marketing is our most dramatic transformation yet. It’s an evolved approach to marketing that is designed to challenge conventional wisdom in the agency world.

While some are looking to add more capabilities, we’re looking to develop a better model equipped for the realities of marketing in an always-on and always-evolving marketplace.

Unified marketing is our new approach to strategy and execution. Rather than thinking in terms of campaigns, we think in terms of real-time experiences - every time a person interacts or transacts with your brand. Our unified marketing strategy framework is designed to help clients create experiences that unite brands and people in motion - in real-time.

Experiences come in many forms, and not all points of engagement are predictable - but smart brands can plan to build collective, dimensional relationships with customers with each and every experience.

Our Unified Marketing Approach

Our unified marketing approach is designed to help you identify where your best opportunities are to engage and connect with your most valuable customers. We create meaningful - often one-of-a-kind - brand experiences that are relevant to your audiences and build collective value.

Unified marketing is a departure from start and stop, short-sighted and disconnected marketing campaigns. It’s the beginning of a mindset that looks at relationship building as a constant, persistent effort across all experiences.






















There are four stages to our unified marketing strategy framework:

•    Find & Define the right audiences that represent the greatest brand opportunity for you

•    Engage & Connect through more meaningful and relevant experiences that strengthen your relationship

•    Build & Maintain your relationships to build collective, dimensional value over time and foster reciprocity across your communities

•    Understand & Optimize through insight and real-time data, making better informed decisions to drive better interaction and transaction

This process enables us to continually refine and optimize campaign performance in real-time, ultimately helping our clients build more meaningful brand experiences and relationships.

Proving the Model

We’ve put our unified marketing approach to the test with several clients and are pleased to report the results have been impressive. We’ve also continued to build out our capabilities to support the unified marketing model. Our acquisitions of Creative Bubble and Leach Communications, the opening of our Dallas office, the addition of 100+ new team members, and some of the most impressive work we’ve done to date, are all strategic moves to execute on our unified marketing vision.

We’re beginning to see the results of our work, you can see it through the impact our people are making, and we hope it creates more opportunity for us to work together.

We look forward to talking with you more about our unified marketing approach and how we create brand experiences that unite people and brands in motion.

Note: Please visit the What We Do section to learn more about our Unified Marketing Approach and process.