While reviewing new industry trends for a client, Account Coordinator, Cecilia Barella, came across interesting data on how marketers can (and should be) maximizing online efforts through video.  The article was found on Media Post and discusses how the demand for online video presents the best opportunity for marketers to engage with their audience while at the same time capitalizing on the Web’s direct-response capability.  Three key points from this article…

1.     The Internet and television deliver two completely different types of user experiences, so it makes sense that marketers continue to search for a video implementation that engages viewers and drives action.

2.       Online video combines the emotional branding aspects of television and the direct-response attributes of the Web. 

3.       Affordable production costs allow for testing video content and targeting different audiences.  Marketers don’t need to be forced to target a large pool of viewers with generic brand messages.  Instead, they can highlight multiple brand attributes that resonate with smaller niche audiences.

To read the article in its entirety, log on to MediaPost.com

Definition 6 is a leading interactive agency helping clients take their interactive media campaigns to the next level. Contact us today for more information.