Definition 6 Client Manager, Ira Gross, shared an interesting article he came across on NYtimes.com that talks about how to identify leads and prospects through two new Web-based data brokers, BlueKai and eXelate.  This aligns very well with our customers who do online promotions tied to e-commerce.

These new sites are "information" exchanges where firms can purchase highly specific and timely information with which to market products and services to active seekers and buyers.  Here are a few items worth mentioning from the article:

1. The tools track who is interested in what via a cookie, and then they sell that cookie data.
2. BlueKai lets users choose the cookies they want and raised the cost of ads from $1- $2/thousand impressions to $4 -$10 for the same thousand eyes, but they are much more highly targeted.
3. eXelate wants to purchase registration data and publishing data for resale in a similar manner as Bluekai

These new data broker sources can provide significantly more tailored prospects for Interactive Marketing – check out the full article on NYtimes.com.