The Daily 6: Don't Shop While You Watch, Shop WHAT You Watch

The Daily 6: Great Content, Curated Daily

1) Well this is just a plain old great idea.

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

targetonline2

"After clicking the flashing red symbol in the video, viewers are taken to Target.com, where they can make a purchase. After the show airs each Tuesday, the full version of the episode, with the products highlighted by the red button, will remain online through April 15 at TBS.com/shows/cougartown/target."

 

2) Well the home phone's connected to the, cell phone, and the TV's connected to the thermostat!

Random Home, Office Objects May Be ‘Connected’ by 2020

Random Home Office Objects May Be Connected by 2020 Random Home, Office Objects May Be Connected by 2020

"Imagine if the ordinary, uncomplicated objects around your home office were connected to a wireless network and the Internet. We’re talking lamps, toasters, and coffee makers. It’s not as far fetched as you might think."

 

3) The same old ad is the same old boring.

McDonald’s shows interactivity is next for out-of-home media

interactive mcdonald's ad piccadilly square

"As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, or share it via social media if they aren't in the square. The imagery changes depending on seasonality, time and weather conditions."

 

4) As the ads play by themselves, Facebook promises they'll be interesting and relevant.

Facebook to make Autoplay Video Ads Engaging and Relevant

"Facebook points out that unlike traditional ads that are shown in television, these 15-second video ads are targeted, and are therefore more likely to be less annoying to you because they are relevant to your current needs. On the other hand, Facebook also said that its premium video ads have similarities with TV spot ads in their form and how they are measured. The blog entry said that “the ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time.”"

 

5) Your customers want to view your website from their tablet. 

Four things to avoid when creating a tablet experience for customers

"Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet."

 

6) How has your shopping experience changed in the past 10 years?

How in-store tech is changing the shopping experience

"Mobile phones have already reshaped online shopping, and the physical retail store may be next. Bluetooth Low Energy (BLE), otherwise known as Beacons, is being introduced to hundreds of retail locations to track every move and contemplation of shoppers. After Apple's incorporation of the iBeacon with the iPhone 5S, the technology is set to attract increased interest from retail brands hoping to drive profits from brick-and-mortar stores."

 

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The Daily 6: How Are the Best Brands Using Their Blog?

The Daily 6: Great Content, Curated Daily

1) How are the best brands blogging?

5 Impressive Brand Blogs and What They’re Doing Right

5 Impressive Brand Blogs and What They’re Doing Right image 532b034f8b28d907930022f7 1395327823

"The Disney Baby blog does a fantastic job of relatable content creation for moms. Each blog contributor has a personal bio and an introduction post about themself and their family. This provides a connection between the blogger and the blog reader, which gives the brand a deeper sense of credibility."

 

2) Hot Pockets Launches Bracket-Style Music Video Competition.

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket

"Frozen sandwich brand Hot Pockets is teaming up with what it calls four of YouTube's most popular personalities to launch the Hot Pockets Sandwich Showdown, a bracket-style music video competition in honor of March Madness.
According to Hot Pockets, each YouTube "team" will go head-to-head as they sing about their preference for Hot Pockets' meat or crust."

 

3) First shoes, then glasses, now coffee.

Expanding One for One® to Coffee

"Many of you know TOMS as a global Giving company, famous for the One for One® model. We started with shoes and then, five years later to eyewear. But for a long time I’ve wondered, could we become a global Giving company in something other than the fashion and lifestyle business? Now, I can give you a definitive answer: it’s “Yes.”"

 

4) Social platform Postano aims to conquer elusive college students.

Postano Helps Colleges Create ‘Social Media Command Centers’

Postano Helps Colleges Create Social Media Command Centers 297x300 Postano Helps Colleges Create Social Media Command Centers

"From facilitating student and friend interactions, to reporting scores and happenings from the world of college sports, social media is definitely the “big man on campus” at colleges and universities across the globe today. And in recent months, a number of solutions have rolled out to help those who use social media (for any purpose) at institutions of higher learning better harness the potential of these platforms."

 

5) Don't just do social to be social.

Why Social Media Data Is This Year’s Biggest Brand Asset

"So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows down an audience that may be interested in certain products. It also allows for business innovations and the targeting of a relevant consumer group, rather than blind marketing."

 

6) Can you believe we've been "social" for this long?

Infographic: Social Media Ten Years Later

"Ten years ago, the concept of “social media” was so new, most couldn’t define it, let alone testify to having experienced or used it to any meaningful degree. But in the last decade, that has changed markedly."

 

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The Daily 6: More Fast Food Chains Introduce Mobile Payments

The Daily 6: Great Content, Curated Daily

1) More fast food restaurants look to mobile payments to attract younger customers.

Burger King Makes a Whopper of a Mobile Move

Burger King Makes a Whopper of a Mobile Move 300x166 Burger King Makes a Whopper of a Mobile Move

"Burger King, the second largest U.S. hamburger chain by store volume, is going mobile to a whole new degree.
The fast food giant is rolling out a new mobile app that will let customers purchase food from their smartphones as it attempts to court younger patrons."

 

2) Facebook Look Back, Twitter First Tweet

Twitter Celebrates 8th Birthday With #FirstTweet Tool

"Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user with this new tool."

 

3) What's on the outside does count.

The secret to amazing packaging experiences

"Only a select few of Apple’s packaging designers have the mundane privilege of opening hundreds of prototype boxes in a secretive packaging room at their headquarters. This probably doesn’t surprise you, if you bought an Apple product in the past decade. Opening the box to your first iPad or MacBook Air might have been an indelible, memorable experience, one in which you couldn’t contain your excitement and surprise as you unraveled the packaging, piece-by-piece."

 

4) The next big thing, the next big thing.

T-Mobile Galaxy S5 pre-orders start March 24

"T-Mobile will offer Samsung’s Galaxy S5 smartphone for $0 down. Pre-orders start Monday, or you can wait until the phone hits stores April 11."

 

5) What are we really gaining from real-time marketing?

The challenges of real-time marketing in social

"51% of brands find extracting insights and data from real-time social marketing a challenge. Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half say getting real-time data and insights is the biggest obstacle. This finding comes from a recent survey carried out by immediate future asking B2C and B2B brands how they are managing real-time communications in social media."

 

6) How do alcohol brands do digital marketing differently?

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

"Of the digital spend, 2 percent was spent across 461 company owned Websites and operated sites like Facebook. Facebook was the most-used operated site, followed by Twitter and YouTube. More than 5 percent of digital spending was spent for campaigns placed on other Websites; less than 1 percent was placed on mobile, email, or apps."

 

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The Daily 6: We Covered Your Home--Now is Your Car Connected?

The Daily 6: Great Content, Curated Daily

1) Is your car connected?

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

"One company that is taking full advantage of the connected car is Pandora. The internet-based radio service launched in-car audio ads earlier this year and has been using the ambient data coming from the cars in order to achieve smart ad targeting across the demographic of its listeners. Has the connected car turned into the ultimate wearable device that is able to provide precise context and data-driven insights of its user?"

 

2) The Teavana Oprah Chai Tea

Oprah Partners With Billionaire Buddy Howard Schultz For Her Own Starbucks Tea

"At the coffee giant’s annual meeting on Wednesday, Winfrey took to the stage with her friend Howard Schultz, CEO of the java chain, to announce a new partnership: the Teavana Oprah Chai Tea. The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th."

 

3) Consumers aren't afraid to spend with their smartphones.

Consumer Confidence Driving Mobile Wallet Market

"TechNavio, a London-based global research firm, is out with a new report on the Global Mobile Wallet Market.
The report indicates that even though NFC mobile wallet technology is relatively new, consumer confidence is providing a backbone for market growth for the next 48 months."

 

4) Time for yet another software update on your iPhone.

iOS 8 Could Simplify Notification Center, Add Better App-To-App Data Sharing, Ditch Game Center App

"A new report from 9to5Mac details a number of small tweaks we could see in the upcoming iOS 8 release from Apple. As always, the blog stipulates that these are merely things that are in development or have been worked on, and won’t necessarily see introduction in iOS 8, but they could significantly change the overall experience of the OS if included."

 

5) Who said SEO efforts were too much work?

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

"Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web. However, recent moves by search engines have made SEO more difficult than ever."

 

6) Make sure your blog posts get SEEN!

7 Simple Ways to Optimise a Blog Post for the Search Engines

"There is so much palaver banded about on how to optimise a blog post to make it seem totally complicated. In reality, when all is said and done, there are some simple procedures that can be put in place that will make a big difference, and these really don’t need to beefed up to make you believe it needs to be done by a fancy, expensive SEO agency."

 

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"Join the Realm" Wins Again at AMA Atlanta's AMY Awards

Definition 6 had the pleasure of attending the American Marketing Association Atlanta Chapter's annual black tie AMY Awards. Our work with HBO's Game of Thrones "Join the Realm" was a finalist for the best Web Campaign/Microsite, and wouldn't you know it, WE WON!

Our Chief Revenue Officer, Corey Williams, accepting our award.

Our trophy for Best Web Campaign/Microsite for HBO's Game of Thrones "Join the Realm"

It was a fun night and we are excited for next year! Look out for more great stuff from Definition 6 in 2014!

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The Daily 6: Actually, It Is Possible to Generate B2B Leads Through Social

The Daily 6: Great Content, Curated Daily

1) B2B? Don't ever discount social. Still don't believe me?

80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

80% Of Social Media B2B Leads Come From LinkedIn (Infographic) image linkedin b2b

"Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through LinkedIn. The average length of a B2B-related LinkedIn post is 248 characters, and one out of every three posts contains a question mark in its subject line."

 

2) Android reveals their version of wearable tech, their 'smartwatch.'

Android Wear: Google Reveals New Wearable Tech

Android Wear is a platform designed for smartwatches

"Google has unveiled a new version of its Android operating system called Android Wear, designed specifically for use in wearable devices, as the firm seeks to provide developers with tools to build apps for new hardware form factors."

 

3) Empower the reach of your events with social media.

How Social Media Helps Event Marketing

"After making the necessary preparations for a small business event, you have to come up with a marketing plan to ensure its success. Whether you plan to hold a garage sale, open house, or night out, try to add these social media strategies to promote and boost attendance for the event."

 

4) We find this interesting...do you?

Me vs. You: How Pronouns Affect Click Conversion Rates

"If you've never considered whether you should use "your" or "my" when you write the text on your call-to-action button, it could be costing you a lot of money. The pronoun you choose makes a huge difference in whether people click on your button (and subsequently buy) or if they pass you up for the next guy's (properly worded) website. Even some of the most experienced conversion optimizers will test hundreds of elements on their site but still rely on intuition (or what "sounds right") instead of doing the proper research."

 

5) Why learn technology when technology can learn you?

GE and Quirky launch a connected AC unit that learns what you like

"Is it hot in here? You might want to consider checking out the Wi-Fi enabled Aros connected air conditioning unit from GE and Quirky that will learn your preferences over time and cool your room without your input."

 

6) Just as you don't discount LinkedIn for B2B, don't discount Instagram for anything!

Instagram Marketing Helped Make This Multi-Million Dollar Nutritional Supplement Company

"“Social media is the driving engine; in the back-end, we are actually a marketing company.  We just happen to enjoy fitness and see it as a market where you can make good revenue and help people,” said Lal."

 

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The Daily 6: Marketing in 3D

The Daily 6: Great Content, Curated Daily

1) Bring marketing to life, in 3D

6 Examples Of How To Use 3D Printed Marketing In 2014

6 Examples Of How To Use 3D Printed Marketing In 2014 image Coca Cola1

"Many major brands have been taking to 3D printing in an attempt to steal a march on competitors. Coca Cola are one of many – at their Israeli base they ran a competition for customers to design a “mini-me” on their phones. They then cared for their creation (like a Tamagotchi, if you remember the toys), and selected winners then got the chance to print their mini-me off at a Coca-Cola factory. The campaign ran with a fun advertising campaign."

 

2) Some people just like to do two things at once!

76% of second-screeners aren't looking for TV-related content: report

"Second screening is a fact of life in our new mobile-enhanced world. Regardless of how interesting a TV show might be, viewers will always turn to their phone to check messages, share their thoughts via Twitter, or just aimlessly browse Instagram."

 

3) As search efforts transition to mobile, so does ad spend.

Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

"EMarketer estimates that "Google will have a notable influence on the overall shift from desktop to mobile search spending.In 2013, 76.4 percent of the company’s search ad revenues came from desktop. However, that share will fall to 66.3 percent in 2014 due to a $770 million decrease in desktop search ad revenues year over year.""

 

4) Got great content? Good, you're getting there.

Beyond Reaching Out: Why Great Content Is Just A Piece Of The Digital Marketing Puzzle

"Great content is very effective in reaching out to potential customers. Furthermore, great content is also a very powerful tool to use to keep current customers engaged with your organization. However, without belittling this role, digital marketers also need to focus on what goes on beyond when potential customers are enticed to visit one of the organization’s portals such as its social media pages or its website."

 

5) While Office and iPad have never been great friends, changes at Microsoft look to reconcile this.

At last: Office comes to iPad, a sure sign that the times are changing at Microsoft

"Microsoft’s new CEO Satya Nadella will unveil the long-awaited iPad version of the Office productivity suite next week in San Francisco, sources confirm."

 

6) How can you create a killer landing page?

8 Brilliant Landing Page Examples You Need to See

"There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are."

 

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The Daily 6: Is your home...not so smart?

The Daily 6: Great Content, Curated Daily

1) Is your home "smart"? Or is it dumb?

The Smart Home Concept is Now Driven by Mobile

 The Smart Home Concept is Now Driven by Mobile

"“Combined, over 84 million contact and motion sensors will ship annually by 2018; however, it is smart plugs, smart door locks and connected smoke & CO detectors that will see the greatest shipment growth,” observes senior analyst Adarsh Krishnan.""

 

2) Don't give up on reaching teens - look to social media.

How Brands Can Connect With Teens Using Social Media

 

Taco Bell Ccan Fix a Broken Heart

"On Instagram, Taco Bell has an interesting strategy of showcasing products in a situation without making the brand the focus, rather the moment like a first date, lunch with friends, or a holiday. The brand is never over the top in a laugh-out-loud kind of way but naturally inserts itself in the everyday lives of its consumers, making teens feel one step closer to everyone's favorite late night meal."

 

3) Despite what you might think, brick-and-mortar and online are not mutually exclusive.

Five fallacies of bricks and mortar retail that show the convergence of online and in-store

"So, customers are better connected, using more mobile devices, whether out and about or in ‘lean back’ mode, and interacting with brands in different places (in store, on social, over the phone, on websites, through advertising etc.). Research has shown that multichannel customers are worth up to four times that of single channel shoppers. This paints a picture of online as a powerful enhancer of retail sales in their totality."

 

4) Is 'time spent on page' more important than 'total page views'?

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

"The viewability of digital ads remains somewhat of a sore point for the online ad industry. Market participants recognize advertisers' needs for a more satisfying metric than click-throughs and impressions, which provide no evidence of whether users actually saw and engaged with an ad, but the industry has been slow to change."

 

5) Happy St. Patrick's Day! Is marketing automation increasing your pot o' gold?

4 Ways Marketing Automation Can Create A Pot o’ Gold

"Though sales and marketing departments use different strategies and tactics, their missions are complementary: revenue generation. Adding a marketing automation system to these departments can directly contribute to their collective success, ultimately helping them meet and exceed revenue goals."

 

6) Adobe dives into ecommerce platform technology.

Adobe Adds E-Commerce Option with Elastic Path Integration

"Adobe Marketing Cloud can make even the most sophisticated marketing campaigns easy to develop. Now it's enhancing its e-commerce options through a formal integration with Elastic Path. It's a key integration — and particularly noteworthy because the development work Elastic Path has completed provides an integrated authoring experience directly inside of Adobe Experience Manager, which is unique."

 

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The Daily 6: Free Yourself (and Your Newsletter) from the Norm

The Daily 6: Great Content, Curated Daily

1) How can you break from the mold with your email newsletter?

Five Tips Friday: Effective E-Newsletters

Five Tips Friday: Effective E Newsletters image 8270256961 03d5eaff85 m 1

Give the people what they want. Give the people what they want!

 

2) When it comes to using Pinterest, how do the best use it?

How the top 10 US retailers use Pinterest

"Pinterest drove an unprecedented amount of traffic to retail sites in Q4 2013 achieving a 50% quarter-over-quarter increase in revenue-per-visit (RPV). In fact, Pinterest has overtaken Facebook for UK referral revenue and is expected to do the same in the USA this year. Also, with the amount of Pinterest Pin it buttons overtaking the amount of Facebook Likes on product pages, retailers are realising that Pinterest is a key way to drive sales."

 

3) Some wearables are awesome. Some wearables are weird.

10 Weird Wearables You Need to Know

"This swallowable password/computer pill created by Proteus Digital Health turns a human being into an authentication token. Once you swallow the pill, it reacts with acids in the stomach to make an 18-bit code which the company tags as vitamin authentication. Once the code is generated, the signal is transmitted to the authentication device. The pills are approved by the FDA."

 

4) With all the work you spend on your website, are your visitors even sticking around to see it?

55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?

"According to data by Tony Haile of Chartbeat, I've only got 15 seconds to capture your attention ... so I guess I better make it quick. His data shows that people aren't reading content on the web the way we think they are, and the whole measurement system might be broken. Instead of tracking article views, we should focus on reading time and page engagement."

 

5) Starbucks wants the coffee, not the maker.

Starbucks gives up exclusive license to high-end Keurig pods

"Starbucks Corp will get a wider selection of Keurig Green Mountain Inc's single-serve K-Cup coffee packs, in exchange for giving up the exclusive license for Keurig's highest-end coffee pods, the companies said on Friday."

 

6) How digital is drastically changing the sports marketing industry.

5 Ways The Sports Marketing Industry Is About To Change Forever

"Knoda, a social prediction service where fans predict the score of sports games, found that working with influential athletes has a higher ROI than more traditional means of advertising. They used an online platform called Opendorse which is establishing itself as one of the go to places for marketers that want powerful and fast results from influential athletes."

 

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The Daily 6: Duracell, Nespresso Focus on Creating Experiences for their Customers

The Daily 6: Great Content, Curated Daily

1) Duracell asks Canadian bus riders to #PowerWarmth in guerrilla marketing tactic.

Duracell Video Asks Cold Canadian Bus Passengers to #PowerWarmth

"As a particularly brutal winter winds to an end, battery brand Duracell is reminding consumers about a different kind of power -the power of human connection - in a video in which it set up a bus shelter in Montreal with a heater literally powered by the people waiting inside."

 

2) A showroom for espresso? Now that's customer experience!

Nespresso: experiential marketing at its best

grand crus nespresso store

"Nespresso has its own stores, except they’re actually called boutiques. This is key to its brand image. With these showrooms Nespresso asserts its claim as a lifestyle product. ‘Look, these products are so good they deserve to be displayed in the same way as a supercar or enjoyed in the same way as champagne."

 

3) Tip your barista with a shake of your smartphone?

Starbucks ‘Shakes’ Things Up in Mobile Payments

Starbucks Shakes Things Up in Mobile Payments 300x200 Starbucks Shakes Things Up in Mobile Payments

"So how will a tip be tossed in? A planned app update set for March 19th will deliver a digital tipping option. In short, users will be able to add a tip of anywhere from $.50 to $2 to the baristas."

 

4) Worldwide, mobile payments are making more of an impact - daily.

32% of UK consumers make purchases on a smartphone: stats

"Out of 18 European countries surveyed, the UK has the highest percentage of people who make a monthly purchase on their smartphones, with 32%. This is compared to just 8% in France, 15% in Germany and 19% in Sweden."

 

5) After months of negotiating, Men's Wearhouse buys Jos. A Bank.

Men's Wearhouse Ends Takeover Saga By Buying Jos. A. Bank for $1.8 Billion

"Men's Wearhouse finally agreed to acquire the smaller Jos. A. Bank for $1.8 billion by paying $65 in cash. The deal ends a months-long saga that often seemed to have a foregone conclusion as the brands operated in a mature market where economies of scale can make an existential difference."

 

6) Buyers on the fence? Show them a video!

Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

"Nearly all the respondents (96 percent) find videos helpful when making purchase decisions online – creating a significant opportunity for small businesses to capitalize by offering more video. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement."

 

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The Daily 6: Your Kids Will Never Shop the Way You Did

The Daily 6: Great Content, Curated Daily

 

1) Retail will never be the same again, thanks to that one handheld device.

Infographic: How Mobile Is Changing Retail As We Know It

Infographic How Mobile Is Changing Retail As We Know It 300x199 Infographic: How Mobile Is Changing Retail As We Know It

"If there is any doubt about the profound impact mobile technology is having on a diverse array of industries, look no further than retail."

 

2) Do you know if your emails look good?

5 Quick Responsive Email Design Tips for Mobile

"Okay, okay, so optimizing email for mobile is important, but how do you achieve responsive email design? Here are 5 quick guidelines for making sure your emails look great across all devices."

 

3) Candy Crush: What is it worth?

Maker of Candy Crush Game Seeks Valuation Near $7.6 Billion in I.P.O.

"If King sells its shares at the top of its expected range, then investors would value King roughly 54 percent more than they do Zynga, the last mobile game giant to go public. And its market value would be only $2 billion less than that of Electronic Arts, one of the biggest video game makers around."

 

4) There's plenty of content out there now. How can you stand out?

How to Use Content Marketing to Stand Out Against the Competition

"Publishing high-quality content is imperative to stand out and gain leverage against the competition. It is an opportunity for you to achieve high ranking in the results page of online search engines. As a result, you attain enough credit and recognition to be classified as a thought leader in your industry. You also reach a wider audience, setting off new business and increasing lead generation."

 

5) Swag is one of the best parts of a conference.

4 Ways to Get the Most Out of Your Next Marketing Conference

"Whatever anyone says about digital and social media, nothing can replace the power of face-to-face engagement, networking, and learning that can be experienced at a conference relevant to your business or passion."

 

6) As all devices become more touch-focused, the future of a customer experience will be too.

Future customer experience will be all about the personal touch

"Touch enables customers to feel closer to their shopping experiences than ever before, and already, touch integration is emerging in the ecommerce industry with the use of tablets for online shopping, and on the high street with the introduction of touch-enabled self-checkouts in supermarkets."

 

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The Daily 6: Is "Smartwatch" on Your Wishlist Yet?

The Daily 6: Great Content, Curated Daily

 

1) What will you look for in your smartwatch?

What Are The Top Priorities for Prospective Smartwatch Purchasers?

What Are The Top Priorities for Prospective Smartwatch Purchasers 300x225 What Are The Top Priorities for Prospective Smartwatch Purchasers?

"With so much hype and attention surrounding wearable technology at this year’s SXSW event, it’s apparent that leading tech makers are getting a real sense of what consumers are looking for and dreaming of when they consider their first smartwatch."

 

2) Social Media has changed so much in the past 10 years. What will happen this year?

13 Social Media Marketing Trends in 2014 from the Experts

"2013 was a fruitful year as social media continued its ‘conquest’ of the Internet realm. From the massive surge in viral videos on YouTube to the introduction of Vine and the ever growing popularity of Instagram, Line and Whatsapp; the industry’s veterans Facebook and Twitter are still staying on track, notably with Twitter’s IPO last November."

 

3) Among rumored IPOs, Zoes Kitchen parent company for real.

Zoës Kitchen parent files for $80.5M IPO

"At the end of 2013, the company had 94 company-owned Zoës Kitchen restaurants and eight franchised units. Average unit volumes were near $1.5 million, the company said in its filing."

 

4) Birds Eye is ready to cook when you are.

Birds Eye's Recipe Ready In TV Campaign

"The spots illustrate the convenience benefits of the pre-sliced/pre-diced products, which come in 20 varieties that can be added to meats, pastas and other ingredients to create home-cooked dinners in 30 minutes or under (a foolproof recipe is also included on each package)."

 

5) There is no second screen without social.

Why Second-Screen Media Experiences Need to Be Social

"More than 84 percent of American tablet and smartphone owners use their devices while watching TV. This revelation shows that the second screen is no longer just a trend; it is now an integral aspect of media experiences in 2014. With multi-million dollar partnerships between Twitter and the NFL, as well as collaborations between the likes of Jimmy Fallon's The Tonight Show and General Electric to develop an app, some of the largest players in media are taking the second-screen experience very seriously."

 

6) Content marketing: be useful, not forceful

How to Deliver Useful Marketing With Video Resource Microsites

"For a perfect example, look at Marketo's resource section. When someone asks me for advice on new marketing tactics, I point them to Marketo's ebooks. They are among the best providers of up-to-date digital marketing education. It's not salesly. It's helpful."

 

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The Daily 6: Nice Workout! Here, Have a Beer

The Daily 6: Great Content, Curated Daily

 

1) How do your friends really feel?

Video Messaging App Leaves Everyone ‘Dumbstruck’ at SXSW

 Video Messaging App Leaves Everyone Dumbstruck at SXSW

"MMW was briefed over the weekend by the team at Dumbstruck, a social video app for iPhone that lets users share mystery video messaging and capture their recipient’s reaction."

 

2) Who needs a protein shake when you've got beer?

Beer As A Post-Workout Recovery Drink? Not As Crazy As It Sounds

An ad for Vampt's Lean Machine "recovery ale," which will be marketed as a sports drink later this year, if funding allows. Researchers say drinking beer after working out has some advantages, but there are big caveats.

"There may be some good news brewing for fitness and beer enthusiasts: Somewhere in the north, a Canadian beverage company has concocted a low-alcohol, protein-packed "fit beer" that is expected to be marketed as a sports drink later this year, if funding allows."

 

3) Not getting the attention you'd hoped for on Pinterest?

17 Tips To Attract More Pinterest Website Traffic (Infographic)

"Pinterest can be a great source of traffic even better than Facebook as seen on some sites."

 

4) Does Ellen really use a Samsung phone?

Can Samsung Buy Love?

"Samsung made quite a splash at the Oscars. The much ballyhooed "selfie" that Ellen DeGeneres took with her celebrity guests generated unprecedented buzz. According to social media tracking site Kontera, Samsung was generating over 900 mentions a minute immediately after the snap. However, when Ellen snuck backstage during a commercial break, Samsung did not go with her. The “promo” was over and Ellen was happily back to tweeting on her iPhone… and then the question became, can Samsung buy ‘love’, and if so, does it need to?"

 

5) You may not take Buzzfeed seriously now, but...

BuzzFeed and Time magazine: The next big thing always starts out looking like a toy, and media is no exception

"In an internal memo, BuzzFeed founder Jonah Peretti compares his upstart media company to the venerable newsmagazine Time. Is there any truth to this comparison? More than some members of the mainstream media would probably like to admit."

 

6) Don't be a robot on Twitter, nobody wants to read that. (No offense to robots...)

How to Humanize Your Brand Presence on Twitter

"Do not make the major mistake of using full automation and spamming followers to build Twitter presence. It only gives you a false idea of expanding your reach and influence. It takes you on a downhill path, digging a hole in the ground for your business."

 

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The Daily 6: Your Phone is Makin' Bacon. While You Sleep.

The Daily 6: Great Content, Curated Daily

 

1) Who doesn't love to wake up to the smell of freshly sizzling and crackling bacon?

Oscar Mayer Creates Wake-Up App With Bacon Smell

"However, anyone can download the free, main Wake Up & Smell the Bacon app, which wakes users with the sound of sizzling bacon, from the iTunes store. (In combination with the plug-in, the app both sizzles and emits the bacon smell.)"

 

2) We know, we know. Everyone LOVES when Facebook makes changes, right?

Facebook Rolling Out An Updated Look For News Feed

Facebook Rolling Out An Updated Look For News Feed image Facebook Updated News Feed

"In a latest move today, Facebook, the world’s biggest social media platform is rolling out a new and updated look for News Feed so that desktop and mobile will look the same, making Facebook more consistent and easier to use across platforms."

 

3) Are we one step closer to the house from Disney's "Smart House?"

The home of the future, today. How smart is that?

"Equally you can assign access to your cleaners, but just on the days and times they should be in your home. The house owner gets an alert when someone opens you door. Goji, a competitor to August, even emails you a photo of everyone who comes to your door."

 

4) America is always on the run, in a rush, too busy. Therefore, our tech must be portable.

Report Shows Mobility is ‘Fueling the Digital Surge’

Report Shows Mobility is Fueling the Digital Surge 300x267 Report Shows Mobility is Fueling the Digital Surge

"According to a recent survey conducted by Accenture, mobility is fueling the digital surge that continues to escalate as 2014 progresses. To produce the report, Accenture surveyed some 1,500 C-level executives (from multiple nations) across ten industries, to explore how companies are applying digital technologies – especially mobility – to improve their organizations."

 

5) Oh no! All out of cookies? Just print out some more.

Twitter-Powered Vending Machine Creates 3D Oreos

"Two custom-made vending machines at the SXSW Interactive Festival will enable attendees to create and eat 3D-printed custom Oreo cookies based on trending Twitter conversations. To use the machines, located in an Oreo Trending Vending Lounge, users browse a selection of trending flavors displayed on a large touchscreen panel on the front of the machine. They choose from among whichever of the flavors and colors of creme are trending, then watch as their cookies are built, in under two minutes."

 

 

6) Why bother driving over there when you can shop online?

Staples Plans to Shut Stores to Catch Up with Migration to E-Commerce

"Is it only online sales? Dwindling incidence of printing from the computer? Or are the winter weather, slow-growth economy, and dollar stores also to blame for the fact that Staples has become the second major chain this week to announce a mass closing of stores."

 

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The Daily 6: Are Brands Ditching Vine for Instagram?

The Daily 6: Great Content, Curated Daily

 

1) Brands continuing to embrace Instagram, video and all.

10 of the best branded Instagram videos of February 2014

"It seems that since the introduction of Instagram’s 15 second video capability, brands and regular users alike have begun to ignore Vine in favour of a social media platform they were already signed up to anyway."

 

2) Facebook has conquered social media, now they're hungry for more.

Facebook Moves Toward Wifi Internet And Wearable Technology

Facebook Moves Toward Wifi Internet And Wearable Technology image facebooks moves to free wifi

"With some 198 million Facebook users primarily using their smartphones to access their Facebook account,  it’s not especially surprising that Facebook is venturing into the wifi internet hotspot and wearable technology businesses. Facebook’s now at 1.19 billion active users worldwide. And, as more and more people use mobile devices to navigate the web and and post content on social media platforms, Facebook’s ever on the lookout to embed the social media network even more deeply into their daily lives."

 

3) Is your brand's social space getting some yawns?

How to Make Boring Brands Come Alive on Social Media

"You want to know the most beautiful thing about social media marketing? It has the potential to make even the most boring, non-sexy brands a hot commodity in digital marketing. Of course, social networks don’t do all the heavy lifting. But with with some creative thinking and planning, social media can be effectively harnessed to bounce the boring right off of your brand."

 

4) Just like Facebook, Verizon is a company hungry for more. 

Verizon Looks to Mobile Streaming for Entry into TV Content

"Disney and Dish recently agreed to a long-term contract that will deliver all Disney-owned content, including ABC and ESPN, to the network's subscribers in exchange for Dish dropping its ad-skipping feature that was the focus of litigation between the two companies. And now Verizon is reportedly in talks with content providers to deliver web-based TV services to mobile phones."

 

5) We knew it would happen eventually...Google Glass and marketing unite.

Spray it Forward: Kenneth Cole Taps Google Glass for Good Deeds Campaign

"Combining wearable tech, a modern "stand-up" guy and a pay-it-forward ethos, Kenneth Cole's "Man Up for Mankind Challenge" asks men to perform a "gentlemanly deed" every day for the next three weeks—21 Days, 21 Deeds—in return for eligibility to win a Mankind toolkit valued at $1,000."

 

6) Ecommerce and social becoming more unified.

E-Commerce Meets Hashtags With Chirpify’s #Actiontags

chirpify-tv-2

"Chirpify, which says it activates hashtags to connect consumers with brands, has introduced what it calls #Actiontags for TV. According to Chirpify, its #Actiontag platform allows consumers to respond, opt-in, and buy with social posts wherever they find brand messaging, including TV, print, in-venue, and online. Chirpify added #Actiontags in September 2013."

 

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The Daily 6: Years Later We're Still Learning from Dr. Seuss

The Daily 6: Great Content, Curated Daily

 

1) We can learn about good marketing from anywhere....ANYWHERE

5 Customer Service Lessons From Dr. Seuss

5 Customer Service Lessons From Dr. Seuss image Dr Seuss

"March 2nd marks the 110th birthday of Theodor Geisel, whom the world knows simply and fondly as Dr. Seuss. The prolific author may be best known for his children’s stories, but if you read between the lines, there are lots of good lessons for adults, too."

 

2) Still think ecommerce and mobile don't go hand in hand? Think again.

30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

mobile-traffic-shopvisible

"If you're curious about what the state of ecommerce looked like last year, ShopVisible recently released a report that highlights mobile benchmarks, payment methods, shopping channels and more for 2013. What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines."

 

3) What's behind the world's most retweeted tweet?

Oscars by the Numbers: How Ellen's Selfie Tweet Spread Like Wildfire

Oscars-viral-selfie

"Drilling down, Fleischman discovered that 5.5 million people sent 19.1 million tweets, and 37 million people viewed them on Twitter.com as well as Twitter mobile and desktop. "That’s nearly as many as the 43 million people who watched the show," he noted."

 

4) X-Men teaches us something about marketing too!

'X-Men' Mini-Teasers Show Future Of Marketing

7RLFmed

"Instead of a second (and possibly third) trailer, we have been “gifted” with studio-sanctioned stills from the film, January’s Empire Magazine cover blitz, as well as 5-10 second mini-teasers. By releasing this bite-sized marketing samples instead of spoiler-filled trailers and clips, the Fox marketing gurus are (thus far) saving the fans from themselves."

 

5) While we're focusing on features, we need to focus on batteries.

The coming battery boom will need better software, sensors & data

"Before we get drowned in cheap batteries, we’ll need better software to monitor and manage them, both optimizing their batteries use and keeping them safe."

 

6) Nothing lasts forever...especially in this fast-moving technological era.

5 ad technologies that will be dead in 5 years

"The world of advertising will undoubtedly change in the next one, three, and five years to evolve into a landscape very different from the one we know today. Along the way, there will inevitably be changes in technology, ad formats, and overall regulation that will shape the way digital advertising is done. Here are the five advertising technologies that will be obsolete in the next five years."
 

 

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The Daily 6: Google Removes Yet Another Step From your Browsing

The Daily 6: Great Content, Curated Daily

 

1) Browse the menu without even visiting the website.

Show Me the Menu: Google Now Displays Restaurant Menus in Search Results

Google show me the menu for

"You can search [show me the menu for (insert restaurant name)] and Google will display their full menu directly in the search results, without you needing to click through to an additional page, whether on the restaurants homepage or on a third-party website that displays menus, Google announced."

 

2) Get inspired by your friends, connect with them on Facebook.

Facebook Looks to Inspire Users, Marketers with New Ad Formats

"Facebook is dipping its toe in the ad game once again after earlier, underwhelming forays such as 2012's “chairs are like Facebook” and “home dinner” failed to build up the social brand. This time around, the campaign focuses on how Facebook facilitates real-life experiences, from getting a group of friends together to go "couch sledding", taking tango lessons to running a marathon."

 

3) Tired of waiting for the next cool thing from Apple?

Apple to Proceed with Aggressive New Product Release Schedule

"Apple, we’re told, is hiring engineers from rival smartphone makers and other Taiwanese technology firms in Asia to “build up teams in Shanghai and Taipei."

 

4) Are we seeing the beginning of the next big thing?

Global Tablet Sales Up 68 Percent in One Year

Gartner Global Tablet Sales Up 68 Percent in One Year 300x216 Gartner: Global Tablet Sales Up 68 Percent in One Year

"Over the last two months, researchers and analysts have poured over data from 2013 relating to tablet shipments. And the findings are convincing. No matter how you look at it, 2013 was a banner year for tablets."

 

5) Saving the kids from the fries.

Burger King Adds Satisfries to Kids' Meals

 

Burger King Satisfries

"Satisfries, introduced in September, have about 20% fewer calories and 25% less fat than Burger King's regular French fries. The company has been marketing them in TV spots as having 30% fewer calories and 40% less fat than McDonald's fries per 70-gram serving."

 

6) Hollywood doesn't ONLY set bad examples...

5 Things Hollywood Can Teach You About Better Content Marketing

"It's the end of the movie year here in Los Angeles and the studios are calculating their successes and losses from the content they created last year. While not everything is always a big hit, one thing is clear: Hollywood has their content creation process down to a science, even if they make it feel like an art. They may be storytellers, but there are a lot of smart techniques they've developed to maximize the success of their product that work well for content marketing. These five Hollywood marketing tips can help your efforts be blockbuster-worthy."

 

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The Daily 6: Ellen Wins the Oscars & the Internet Simultaneously

The Daily 6: Great Content, Curated Daily

 

1) Ellen's Oscar-hosting a big success as she orders pizza, snaps awesome selfies.

Ellen DeGeneres Smashes Retweet Record With Oscars Super Celebrity Selfie

Ellen DeGeneres Smashes Retweet Record With Oscars Super Celebrity Selfie image ellen degeneres oscars

She didn't just beat the previous retweet record. She blew it out of the water. But seriously how awesome is that photo?

 

2) You can still digitally engage your customers in a retail setting.

Nine excellent retail apps that help to foster customer loyalty

     

"It’s a bit easy to include Amazon on this list, but then I’d be silly to leave it off as it is such a brilliant app. The simplicity, range of products, personalisation and one-click payment process makes it a joy to use."

 

3) Millennials set to become the next food and wine indulgers.

Food & Wine Goes After Trendy, Hungry Millennials with New FWx Online Hub

"Foodies and Millennials—could there be two more trendy consumer groups? Time Inc. doesn't think so, so its Food & Wine magazine has launched a new digital brand, FWx, geared toward the generation that loves to eat, drink and be merry."

 

4) Newsflash: Figure out what your customers want, then give it to them.

How Capturing Consumer Intent Creates Better Advertising

"Targeting and retargeting were hot topics in 2013, as several companies made big strides in their ability to reach audiences through advanced modeling, shopping behaviors, geo-location, and social data. However, the next generation of innovation will not leverage massive data stores in the cloud - it will happen on-page, and in real time-without cookies. We call it intent targeting."

 

5) Advances in tech make wearables more interactive in purpose.

For the next wave of wearables, context will be king

pebble steel trio

"Advances in low-cost and low-power computing are removing the shackles that have constrained the feature sets of wearable devices. IBM’s Paul Brody predicts this will allow devices like smartwatches and fitness monitors to become more contextually aware and start to blur the lines between wearables and smartphones."

 

6) Stop your customers in their tracks, in the best way possible.

Keys to Visual Content Marketing Success

"Visual content is all the rage. 90 percent of all businesses seek more, better content. It's because the content consumers demand is visual. Visual content is more stimulating to the senses. To the point people want to share it with others or refer back to it again later. It’s "repurposeaceous". What is going to make your visual content a marketing success?"

 

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The Daily 6: Mobile Payments to Send your Wallet to the Dark Ages

The Daily 6: Great Content, Curated Daily

Welcome to Definition 6's Daily 6.

1) Will we one day no longer need to carry a wallet?

Bakery chain Greggs launches mobile payment app. Is it any good?

  

"Bakery chain Greggs has launched a new loyalty app that enables customers to pay in any of its 1,700 UK stores using their mobiles rather than cash or cards."

 

2) Muppets drinking tea at the Oscars.

Lipton Hopes to Win at the Oscars with New Campaign Starring Muppets

"Unilever is using this weekend's Oscars broadcast, aka the “Super Bowl for Women,” to break its new "unified" campaign for its Lipton hot and iced tea brand with a 60-second ad featuring the Muppets and the brand's new slogan, "Be More Tea."

 

3) What about you? Are you still holding on to Cable TV? Commercials and all?

It’s OK for the Old Dinosaurs to Die

"I've been hearing a lot lately about how cable providers are more and more afraid that consumers are "cutting the cord" and watching TV programming from other sources (Internet, streaming, mobile, etc.). After all, this is exactly what happened with land lines and mobile phones. This year at the Consumer Electronics Show (CES), Sony announced 4K TVs that would stream Netflix content in 4K, Roku announced Roku-ready displays, and everyone keeps an eye on Apple to see where they take AppleTV."

 

4) Who do you think is coming out ahead? Vine or Instagram?

Has Instagram really killed Vine?

"William Miller has recently published a blog post on Socialbakers.com entitled How Instagram Killed Vine for Marketers. In his post Miller, like so many social media grim-reapers before him, has declared the death of Vine with a singular swipe of his scythe."

 

5) Those in uniform not exactly following social media guidelines (or policies, for that matter.)

String of Social Media Scandals Plagues Military

"A string of photo-sharing posts over the past two weeks has brought dishonor to the uniform and created a barrage of controversy for the military. Observers say that should compel the Department of Defense to revisit its social media policies."

 

6) You tag your friends, but will you soon tag your stuff, too?

Are We One Step Closer to Facebook Tagging That Coca-Cola Can in the Background?

"One of the challenges with Facebook serving you ads is you have to “opt-in” by liking. While part of this is a moot point by having the like/share buttons on just about every site in existence– this allows Facebook to somewhat track what you do and then define affinity to brands or ideas based on visits. I should mention I don’t know if that’s true but I think I’ve read that somewhere… I’ll let that stand as internet logic."

 

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The Daily 6: Wearables all the Rage at MWC '14

The Daily 6: Great Content, Curated Daily

Welcome to Definition 6's Daily 6.

1) Hard to think smartphones will one day be outdated.

Move Over Smartphones, Wearables Are the "Need to be Seen" at MWC '14

"If one thing is evident in the consumer electronics industry, it's that wearable tech is here to stay. Long gone are the fanciful ideas of James Bond-like gadgets and virtual experiences, as consumers now can hold these very devices in their own hands—and where them on their wrist."

 

2) Macy's tries to hip to millennial crowd with Instagram campaign.

Macy's American Rag Seeks Millennial Relevance via Instagram-Heavy Music Promo

american-rag-all-access-we-the-kings-5mb-highres

"The brand has launched the All Access campaign, a program that offers Millennial customers what it calls direct access to music, videos, contests, and meet-and-greets with musicians."

 

3) For all of your secret spy needs.

Boeing Black: This smartphone will self-destruct..

"In addition to encrypting calls, any attempt to open the casing of the Boeing Black Smartphone deletes all data and renders the device inoperable."

 

4) Users may soon only read emails on their smartphones (and then wearables?)

Mobile-Only Viewership is the Future of Email Marketing

"Remarkably, mobile email’s share of all opens grew by 5% just in the last quarter. 55% of all email is now opened on mobile devices."

 

5) What is the right strategy for your website?

Responsive, adaptive, mobile or native? What's the best option?

"There are a number of options for mobile strategies: responsive design, adaptive design, a mobile version or a native app. One approach may suit a company perfectly and be completely inappropriate for another. Perhaps a combination of strategies is the way to go."

 

6) Digital technology can still engage users in retail settings.

12 more examples of digital technology in retail stores

"Bricks and mortar stores have to work hard to compete with online shopping, and one way of doing this is to use technology to create a great in-store experience."

 

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