The Daily 6: Great Content, Curated Daily
1) Well this is just a plain old great idea.
"After clicking the flashing red symbol in the video, viewers are taken to Target.com, where they can make a purchase. After the show airs each Tuesday, the full version of the episode, with the products highlighted by the red button, will remain online through April 15 at TBS.com/shows/cougartown/target."
2) Well the home phone's connected to the, cell phone, and the TV's connected to the thermostat!
"Imagine if the ordinary, uncomplicated objects around your home office were connected to a wireless network and the Internet. We’re talking lamps, toasters, and coffee makers. It’s not as far fetched as you might think."
3) The same old ad is the same old boring.
"As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, or share it via social media if they aren't in the square. The imagery changes depending on seasonality, time and weather conditions."
4) As the ads play by themselves, Facebook promises they'll be interesting and relevant.
"Facebook points out that unlike traditional ads that are shown in television, these 15-second video ads are targeted, and are therefore more likely to be less annoying to you because they are relevant to your current needs. On the other hand, Facebook also said that its premium video ads have similarities with TV spot ads in their form and how they are measured. The blog entry said that “the ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time.”"
5) Your customers want to view your website from their tablet.
"Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet."
6) How has your shopping experience changed in the past 10 years?
"Mobile phones have already reshaped online shopping, and the physical retail store may be next. Bluetooth Low Energy (BLE), otherwise known as Beacons, is being introduced to hundreds of retail locations to track every move and contemplation of shoppers. After Apple's incorporation of the iBeacon with the iPhone 5S, the technology is set to attract increased interest from retail brands hoping to drive profits from brick-and-mortar stores."
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