Click fraud in Pay-Per-Click campaigns is on the rise as the economy tanks and firms look for ways to thwart their competitors.  A recent article on NewYorkTimes.com states that click fraud can represent anywhere from 1% to 15% of Pay-Per-Click costs and clicks.  Click Forensics, a click fraud detection business in Austin, Texas also discovered that in the 4th quarter of 2008,  17% of all online ad clicks were fraudulent.

If Pay-Per-Click is part of your Interactive Marketing Plan, be sure that you are actively reviewing web analytics and Pay-Per-Click reports to spot suspicious behaviour before your funds are depleted -- or make sure that you have a reputable Interactive Marketing Agency that can analyze the data for you.