Lori Willard, a Definition 6 SEO Specialist, recently came across an article in Marketing Sherpa that offered a few excellent pointers on optimizing your videos for internet search engine optimization.
Here are a few key points to take away:
- Host an SEO 101 Class for your video production team. Identify the keywords you would like to incorporate and discuss where they can be included.
- Include the term "video" as a modifier in some of your keyword terms. When people search for videos they will typically include the term "video" in their search query.
- Host each video on its own landing page. This gives you the opportunity to add keyword rich META tags in the html along with a unique URL for that page that includes specific terms related to your video.
- Write compelling titles and descriptions incorporating targeted keywords that add interest to your visitors.
- Add a transcript or summary of your video in text along with the video itself. This is a great way to add additional content to your page and further incorporate your keywords.
- Add an XML video sitemap to your website. Google will allow you to submit a list of URL's that contain your videos, video titles, along with a brief description.
In closing, video files are not only a great way to add another level of engagement to your website, they also can be an integral part of your websites search engine optimization solutions.
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