I really enjoy the field of Interactive Advertising and being the head of an Interactive Advertising Agency as it allows me to see the continued evolution of the digital space. I found an interesting chart on eMarketer the other day and I wanted to share it.
Look at these growth numbers! I know many of you are saying, wait a minute, we are not seeing double digit growth like the last few years and these projections are down from what they were in August. I know that you are correct, however if you are in the paid search business or search engine optimization consulting business this is a great chart. If you are into email marketing or provide website development services, then this is a very good chart to see.
Most advertising mediums are being cut back and actually declining, most expenses in all departments are being reduced. Our field is still going to grow and growth is always relative. If we grow 7% and the others decline 3% we actually see gains in excess of the 10% spread as compared to total spending. It is just great to be an interactive advertising agency!
Look at these growth numbers! I know many of you are saying, wait a minute, we are not seeing double digit growth like the last few years and these projections are down from what they were in August. I know that you are correct, however if you are in the paid search business or search engine optimization consulting business this is a great chart. If you are into email marketing or provide website development services, then this is a very good chart to see.
Most advertising mediums are being cut back and actually declining, most expenses in all departments are being reduced. Our field is still going to grow and growth is always relative. If we grow 7% and the others decline 3% we actually see gains in excess of the 10% spread as compared to total spending. It is just great to be an interactive advertising agency!
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