Detroit has been famous for its fair share of music legends and automotive legacy with cars still firmly defining the city’s identity. The North American International Auto Show which takes place in the Motor City at the beginning of January continues to bring in the crowds from all over the US and the rest of the world. With sales figures on the rise and the US providing most of the orders for new Bentley cars, NAIAS was the perfect place for the company to launch a new high luxury car: the GT Speed Convertible, the fastest 4-seater cabriolet in the world.
Definition 6 was there to support the launch by delivering global broadcast coverage through production and distribution of b-roll, live press conference coverage and live interviews. Our team succeeded in placing 17 satellite and 5 on site interviews in US and international media. CNBC auto industry reporter Phil LeBeau was at the Bentley stand to discuss with Christophe Georges, President and COO of Bentley Motors Americas, the increasing sales figures and how Americans are rewarding themselves again. AFP and DAF also reported on the success story – in English, French and German. And Foxnews.com discovered what a $300,000 car look like.
You can watch a roundup of Bentley’s activities at Detroit here and check out a gallery of photos from the show below.