The Daily 6: Let's Get Real about Real-Time, Take it from Coca-Cola

The Daily 6

1) Get Real with Real-Time Marketing (with Coca-Cola)

Coke shares great insights on the art and science of real-time marketing

View image on Twitter

"This morning, digital marketers from across Atlanta rose before dawn's first light, rubbed the sleep out of their eyes, and headed over to Buckhead to hear some inspirational insights from Doug Busk (@dbusk) and Neil Bedwell (@neilbedwell) of Coca-Cola. While I could drone on for a few paragraphs about how great it was, I think that Tweets are worth a thousand words..."


2) Snapchatting - it's all the rage

3 Reasons Why Your Brand Will Be on Snapchat by 2015

"By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demographic, brands have been unsure of how to effectively use the platform to communicate with consumers."


3) Bing releases safe search for classroom use

Bing in the Classroom Now Open to All U.S. Schools

"Bing has announced that their Bing in the Classroom program is now open to all kindergarten to 12th grade U.S. schools. Bing for Schools search, which incorporates both safe search and an ad free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children."


4) How much will you love your smart watch?

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

"A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay."


5) Become a master pinner

Pin Like a Pro: 8 Simple Ways to Take Your Pinterest Pins Up a Notch

"Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme."


6) The tablet - could it be creating more problems than solutions?

Does Apple Have an iPad Problem?

"The real winner of the last quarter was Apple’s iPhone. Apple sold over 43 million iPhones for the quarter, almost 5 million more units than were projected. The biggest disappointment, however, was the iPad, the sales of which were nothing to write home about."


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Getting Real with Real-Time Marketing (with Coca-Cola)

This morning, digital marketers from across Atlanta rose before dawn's first light, rubbed the sleep out of their eyes, and headed over to Buckhead to hear some inspirational insights from Doug Busk (@dbusk) and Neil Bedwell (@neilbedwell) of Coca-Cola. While I could drone on for a few paragraphs about how great it was, I think that Tweets are worth a thousand words...

The Daily 6: Is Tumblr More Popular for TV Talk?

The Daily 6

1) Is Tumblr the more popular network for TV talk?

Tumblr Study Says It Has More Social TV Activity Than Twitter

Slide from Pulsar study on Tumblr + TV

"Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now it appears that Tumblr is treading a similar path."


2) Learn from your mistakes...and from other people's mistakes, too.

What brands should learn from General Mills’ Facebook fiasco


"Last week, consumers sounded the alarm when General Mills decided to update the legal terms on its website by adding an arbitration clause. First reported by The New York Times in a piece called “When ‘Liking’ a Brand Online Voids the Right to Sue,” the new terms appeared to cost consumers their right to sue in court if they merely “liked” General Mills’ social media pages, downloaded coupons from its website or entered any company-sponsored contests."


3) Well, now that pot is legal in a couple states...

Is Pot-Related Marketing The Next Big Gold Rush?

"On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies."


4) Is it too soon for Google Glass?

Starwood Hotels Testing Google Glass App, but Is It Too Early?


"Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Starwood Hotels and Resorts Worldwide will soon release its Starwood Preferred Guest (SPG) app for Google Glass, calling it "the first of its kind from a hospitality company."


5) What are you not taking advantage of?

5 Undeniable Benefits Of Social Media That Businesses Are Not Maximizing

"Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool."


6) Design for conversion, not just for design.

The 7 Principles of Conversion Centered Design [SlideShare]

"In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those -- and optimizing them through some A/B testing of form length, button copy, etc. -- isn't enough?"


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Game of Thrones Viewer's Guide: Building A Rich Digital Experience With A CMS

To support the launch of Game of Thrones season four, HBO engaged Definition 6 to build a digital experience that would extend the show from the television screen to second screen through a robust, fully-customized content management system.

The Game of Thrones Viewer's Guide is an interactive companion piece and fantastic example of a multimedia narrative; by featuring exclusive video content combined with digital storytelling through bios, maps, and recaps, it offers users a truly innovative way to better understand and engage with the show's complex story.

Dynamic content keeps fans on the site and coming back for more

As is evident across social media from Twitter to Tumblr, Game of Thrones has arguably the most passionate, devoted, and engaged fan base of any show on air. The old Viewer's Guide primarily targeted hardcore fans who used it as a reference to decipher each episode. Since it was not built on a flexible CMS, the site was very static because the HBO team could not easily publish new content to keep up with the airing of each new episode. As expected, this decreased return traffic to and repeated engagement with the site.

The fully custom content management system (CMS) built by Definition 6 allows the HBO team to update and move content around quickly and easily with each new episode. It is flexible enough to support the ability to "stage" full content updates prior to pushing live, so the HBO team can have new content ready as soon as each new episode finishes airing. The team can also add to and edit content in previous episodes and seasons, thereby fueling fans' desire to lose themselves in reliving the story.  

It's a spoiler-free experience with episodic filtering

While new content appeals to fans watching the current season as each episode airs, many users are behind an episode or even just catching up on previous seasons. It was critical to HBO that the Viewer's Guide be designed as a spoiler-free experience with episodic filtering customized to each user's point in time in the show.

This advanced smart filtering extends beyond just major plot twists and narrative climaxes in upcoming episodes (e.g. Red Wedding); it includes the contextual content based on maps, houses, and character details (e.g. marriage, death, dismemberment). Even the most minute detail can inadvertently be a spoiler from one episode or season to another. This highly-configurable episodic filtering combined with curated content by the HBO team keeps the digital experience fluid and optimized for key moments as a user moves through the chronology of the show.

More than just a CMS: Building a rich digital experience with a CMS

The custom CMS built by Definition 6 supports an experience unique to each device, allowing fans to lose themselves in reliving the story while never being distracted by their deviceIn fact, it was imperative that the new Viewer's Guide was designed not only to be fully-responsive across desktop, tablet, and mobile platforms, but to feel like a unique, custom experience designed for each device. 

It was also important that the custom experience be an enhanced functional experience from search to international capabilities. For example, with advanced regional and language recognition technology enabled, the CMS will be able to serve up different pieces of content based on a user's location. The guide also has the capacity to support over two dozen languages to provide greater international access. The CMS provides full video support for current and eventual HTML 5 needs. Lastly, to ensure its longevity, it was important that the Viewer's Guide be designed anticipating the need to incorporate new features and new technologies in the future. 

Designed with social integration as a priority, not an afterthought 

From character bios to family trees, from exclusive video to interactive maps, the guide offers a wide variety of content to feed and amplify the fan experience beyond the television screen. The content also drives interest for new viewers and engagement among those just catching up on the show; thus, it was key that content could be promoted from within and social integration made a priority of the design. Go see it for yourself.


That's not all we've done for great clients like HBO. Can we get 30 minutes of your time to show you more?



SCOTUS Hears Aereo Case: What Lesson Can Be Learned?

The Aereo/broadcasters case argued yesterday in the U.S. Supreme Court will be of tremendous importance, but this is just my opinion about what it could mean.

A win for Aereo will, at the very least, open up great opportunities for the cable companies to branch out into greener pastures and reap tremendous financial gains.

A loss puts Aereo out of business -- and puts points on the scoreboard for the broadcasters.

The networks and the big sports leagues are arguing copyright infringement, as more people get their IP for free.

Aereo is arguing that you are getting from them what you've always gotten; you get the ability to use an antennae -- on your TV -- to get free over-the-air channels. You pay a monthly minimum fee to maintain your dime sized "rabbit ears" on some roof in Manhattan and then you watch the content on the internet (not quite free -- but its a maintenance charge, says Aereo).

Everyone's been mentioning the Napster example as to where this is headed, but very few are talking about what lessons we could learn from that example... apply it, and move on. 

Wouldn't it be better if the networks tried to figure out a way to work with Aereo rather than crush it? Everyone wins!

Remember: Napster may have died, but iTunes lives (and I dare say, the music companies are sitting in greener pastures because of it).

So if the broadcasters score some points when the decision is handed down... the bigger fight won't stop there.

And if Aereo wins…watch out!

Did you know:

  • 13% of all broadband users under 35 don’t get any of their TV fix from traditional cable or broadcast TV. Half of those 13% have never purchased a pay-TV subscription in their life.1
  • Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television.2

Hear more of what @fradice has to say on Twitter!


The Daily 6: Happy Earth Day!

The Daily 6

1) Wishing you a Happy Earth Day!

Google Marks Earth Day 2014 With 6 Animated Animal Logos, Including a Hummingbird

Google Doodle Earth Day Rufous Hummingbird

"For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos."


2) For mobile payments, there could be trouble ahead.

Online, Mobile Payments See Turmoil and Opportunity

Online Mobile Payments See Turmoil and Opportunity 300x300 Online, Mobile Payments See Turmoil and Opportunity

"Online bill payment continues to see strong overall adoption, though usage has decreased slightly for a second year in a row. Nearly three quarters of consumers (70.0%) reported using electronic bill payment, either directly through a biller’s site or through a consolidator like an online banking site."


3) With Nike's FuelBand bowing out, what lessons can we learn?

What are the lessons from Nike FuelBand?

"If the reports are true, Nike is rethinking its strategy as a manufacturer of wearable computing devices, notably its 2-year-old FuelBand activity monitor. Nike itself has equivocated on the matter."


4) While it's touch to prove immediate ROI, social media is part of a greater marketing good.

Social Media Marketing is all about Building Relationships

"Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social Metric."


5) How are you visually engaging your audiences? 

5 Best Practices for a Visual Content Marketing Strategy

"Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before. Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences."


6) Hold on to your customers - for life.

How are companies trying to increase customer lifetime value?

"Customer lifetime value matters, so how are companies attempting to improve retention rates? Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience."


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The Daily 6: How Much Do You Trust Your Brands?

The Daily 6

1) Would you spend money on Doritos when you don't even know what flavor you're buying?

Doritos 'Mystery' Flavors Will Test Consumer Loyalty

Mystery flavors.

"Beginning Saturday, the PepsiCo-owned snack marketer will sell three new flavors of its Doritos Jacked tortilla chips in special "mystery" packaging. The mostly silver-colored packs come in three different versions using red, yellow and blue color splashes along with a generic-looking "batch number." The packs reveal very little else about the flavors inside."


2) Brands are #BostonStrong, too.

Brands want you to know they too are #BostonStrong

View image on Twitter

"Brands are still finding their way in social media. At times, the rush to be relevant and “human” runs up against the boundaries of good taste especially when it comes to how marketers handle tragic occasions."


3) Lancome goes Quid Pro Quo with their loyalty program.

Lancôme Gives Points for Social Media in New Loyalty Program


"Of course, acquisition and retention are based on consumer engagement, so Lancôme Elite Rewards will leverage what Rossi says is a deep well of content that's already available on different channels to increase engagement with the brand. The program will allow the brand to analyze which content is most engaging."


4) Think Twitter's a waste of your time? Think again.

5 Reasons Every Professional Should Use Twitter

5 Reasons Every Professional Should Use Twitter image iStock 000016207262Small 300x199

"It is my belief that fear keeps most professionals from taking advantage of all that Twitter has to offer.  For those that seek to challenge themselves and overcome fears, Twitter is the place to be.  Here are five reasons why every professional may find value in participating on Twitter."


5) The hidden gems of LinkedIn

11 Incredibly Useful LinkedIn Features You Might Not be Using

"We often hear marketing and sales reps expressing their love / hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals? If you’re a user that only checks the site to look up a prospect’s credentials or check a connection request email, you are missing valuable opportunities to grow professionally, grow your sales leads and ultimately, grow your business."


6) Don't let a bad review get you down

Countering Bad Reviews Through Effective Digital Marketing

"It happens all the time: The hard-working crew at a small business loses customers thanks to the sour grapes of one person. It could be a disgruntled employee, an angry customer or even a competitor."


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The Daily 6: Will the Classroom Move to the Cloud?

The Daily 6

1) No more belt around the books, soon they'll all have iPads

Mobile Education Market Growing Faster Than Anticipated

"Teachers need to adopt a creative approach in order to make the learning process more interesting than ever before. Students are exposed to mobile phones, internet, and other digital media at a very young age and education these days also needs to use similar digital tools. Therefore, schools need to adopt state-of-the-art methods in order to engage students,” says Faisal Ghaus, Vice President of TechNavio Research."


2) Sure fire way to tap customer emotions? Babies.

Mitsubishi Plays Emotive Card in #FirstRide Videos

"To emphasize the safety features of its 2014 Outlander model, Mitsubishi created a series of videos showing newborn babies taking their #FirstRide home from the hospital."


3) Yahoo wants to be your default instead of Google

Yahoo Wants Google's Spot as the Default iOS Search Engine

Yahoo iOS Search

"While it has been common knowledge that Yahoo wants to get back into the search game, many believe that Yahoo is just too far behind in order to get any inroads into search. However, Marissa Mayer, Yahoo's chief executive (CEO), is looking to attack it head on by becoming Apple's default search provider in iOS, Re/code reports."


4) What brought Samsung up to #1?

Samsung Executive Says Marketing Drove Phone Sales to No. 1

"In the trial, Apple has argued that Samsung became a world leader in the mobile handset business by copying features of its iPhones and iPads, violating patents along the way. On Monday, Samsung called one of the company’s top marketing executives to the stand to argue that strong marketing was the major driver of sales."


5) Hit a wall? Out of ideas?

9 Ways to Generate Content Ideas

"The short answer is that you should write about the things you know about and have experience with. Yet, even that answer can leave you scratching your head trying to come up with content ideas."


6) Great examples of responsive design

Eight record stores that need responsive design, plus two that are brilliant

"Last year while stood in the queue for hours researching other record shops on my mobile phone, I was struck at how poor some of these sites look on mobile devices. Most of my favourite independent record stores run excellent and comprehensive desktop websites, but almost all of them have ignored the mobile user."


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The Daily 6: Yes, Men DO Use Pinterest...

The Daily 6

1) Yes, men use Pinterest. Just to name a few...

Ladies… Meet the men of Pinterest


"Pinterest provided Digiday with a list of 10 of its most-engaged and engaging male users. Curalate — a firm that analyzes the effectiveness of photos on Instagram, Pinterest and Tumblr — then ranked each user’s influence by taking their average number of repins per post and dividing that figure by their number of followers."


2) Concept of a breakfast taco still killin' it

Taco Bell Scores with Morning Marketing Efforts

Taco Bell Scores with Morning Marketing Efforts 254x300 Taco Bell Scores with Morning Marketing Efforts

"On March 27th, 2014, breakfast changed forever in the United States. And no one is feeling the sting of this A.M. shift in the fast food culinary war like McDonalds. This week, new polling data showed that consumers now favor Taco Bell’s breakfast menu to the classic morning staples offered by McDonalds."


3) Peeling back the many layers of ecommerce...

25 effective design patterns for ecommerce site search results

"There is a lot that retailers can do on search results pages to make the route from search to purchase as smooth as possible. First of all, results should be accurate and relevant to the query, but presentation of the information is all important."


4) Better tracking, better knowledge, better marketing

Kimberly-Clark Gets Serious With Its Digital-Coupon Tracking

"Now, Kimberly-Clark Co. is looking to end the data blindness that comes from selling most of its products through retailers. The company is building its own deal database and CRM programs through Revtrax, a promotion-analytics firm."


5) While Instagram was born on mobile, Facebook may be moving further away from the desktop.

Facebook’s Future is Mobile Marketing: Messenger is the Only Way to Chat on Mobile

"Facebook’s latest announcement has come as a bit of a shock to it’s users. Facebook’s acquisition of WhatsApp in February made me think about the future of Facebook Messenger and I wasn’t wrong to think that they would separate Facebook’s iOS and Android app from it’s messaging feature. What does this mean for Facebook? Mobile Marketing."


6) Google: Always testing the next big thing

Google Testing In-Store Conversions Tied to AdWords Ads

"AdWords advertisers and brick-and-mortar business owners may be on the verge of something very exciting. Looks like Google is testing a way to effectively bridge the gap between online activity and in-store purchases."


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The Daily 6: The Power of Online Video

The Daily 6

1) Things we forget about online video

16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night image Late Night

"Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time."


2) Constantly changing consumer trends...

The top 4 consumer trends you need to know

"Trends are driven by basic consumer needs and desires (think Maslow's Hierarchy of Needs), coupled with short-term or long-term cultural shifts, driven by economic undulations, new technology development, politics, or even popular culture. With consumer behavior and preferences changing faster than ever, businesses are seeking to regularly research, understand, and apply consumer behavior trends to digital marketing efforts."


3) Snapchat movie for product marketing

Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco

"The chain is announcing the latest in the Doritos Locos Taco line in just as lengthy a format: a four to six-minute-long movie ephermal app Snapchat. Taco Bell said a film of length is a first for Snapchat, which is known for seconds-long messages that disappear after they're viewed. The new taco will be available May 1, with TV, radio and additional forms of advertising launching then, but the social media campaign is kicking off today."


4) Google makes its way into the government 

'Let Me Google That For You' Bill Introduced to U.S. Senate

"A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet."


5) Are we experiencing digital overload?

The evolutionary psychology of digital clutter

"The dream of tech companies is to knit together a seamless, integrated system for our gadgets, phones and TVs that works for humans and one data pool that assists marketers. This is why Amazon, Apple and Google keep attempting to build a single interface to rule the digital screens spread throughout your home. The only problem: Humans don’t want that."


6) But what about Google Glass?

Is Google Creating a Pain in the Glass?

"What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th."


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The Daily 6: The Twitters That Don't Tweet

The Daily 6

1) So many Twitter accounts, though not as many tweets...

44% Of Twitter Accounts Have Never Sent A Tweet

44% Of Twitter Accounts Have Never Sent A Tweet image Twitter Users Are Fake 4 out of 10 Times

"Twitter has amassed a mammoth number of users and nearly half of them have never sent a single tweet. A new study suggests that 44% of of all accounts have never sent out a message from the micro-blogging platform. Twopcharts, a site that monitors Twitter account activity, reported the data. Shortly after that finding a Twitter representative said the social network does not comment on third-party findings."


2) Facebook aims to kill spammy accounts, updates

Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

"Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a spammy tactic."


3) How far have we come?

Mobile Payments: Where We’ve Been & Where We’re Going

"When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist."


4) What does the future hold for retail?

The future of retail in 5 charts

"Physical retail in the U.S. deals in trillions of dollars, while e-commerce dabbles in mere hundreds of billions. Americans are expected to spend $304.1 billion and $4.1 trillion on e-commerce and physical retail, respectively, in 2014. By 2017, those figures are expecting to increase to $440.4 billion and nearly $4.9 trillion, according to eMarketer."


5) Don't blend in with the rest

4 Ways to Make Your Blog Stand Out from the Pack

"What makes content compelling? Many blogs rehash the same information shared countless other places by adding a bit of their own style. But for the most part, the story, commentary, and information don't vary much from blog to blog."


6) The famous Oscar selfie tweet--yes, we're still talking about it.

Fact Check: Was Samsung's selfie really worth a billion?

"It was the tweet heard around the world, but was it worth $1 billion?"


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The Daily 6: Instagram is King Among Teens

The Daily 6

1) We believe it. Don't you?

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study)

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study) image Instagram Surpasses Facebook And Twitter Usage Among Teens

"For the study, 7,500 teens – with a mean age of 16.4 – rated the top three social networks Instagram, Facebook, and Twitter in terms of importance. Piper Jaffray analysts determined Instagram toppled the two social media giants in popularity among teenagers, but not to worry, Facebook and Twitter are still used by the whipper-snappers."


2) Marketing is always on. Are you?

Turn Your Smartphone into a Lean, Mean Marketing Machine

"Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?"


3) "I want to buy this! Jk I'm out."

Six tactics for reducing cart abandonment rates

"Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum."


4) Wow. This guy is impressive.

Meet the Michelangelo of Snapchat

"These days there are YouTube stars, Vine celebs and Instagram influencers who have built up huge social followings on these platforms thanks to their output of fun, entertaining visual and video content — and it’s no surprise that brands often tap these power users to help make branded content too. But what about Snapchat heroes?"


5) The success of social segmenting.

Segmented Social Marketing Grows MGM Revenues by 300 Percent

"MGM uses social media data to get the right offer to the right customer, whether they're a big spender or a penny-saver. And social advertising has grown revenues 300 percent over the last three years."


6) Not your average lemonade stand.

Free Tablet Payment Solution Comes to Retail

"This week, PayAnywhere may have effectively upped the ante in mobile payments by launching its first ever free touchscreen tablet and stand with built-in credit card reader."


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The Daily 6: Where Do You Watch TV?

The Daily 6

1) The way we watch TV is changing...

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!


"A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows."


2) Amidst the breakfast wars, who is winning?

Study Finds Consumer Perception Rises at Taco Bell While McDonald's Slides

"It's not just Ronald McDonalds who like Taco Bell's new breakfast. Consumer perception of Taco Bell has gone up around the chain's breakfast launch, according to consumer research group YouGov's Brand Index."


3) The tech world is abuzz about wearable tech, but who will actually buy the smartwatches?

Survey: Teens Likely Buyers of New Smartwatches

"The findings of a new survey conducted by Piper Jaffray analyst Gene Munster reveal that smartwatches are hot commodities among… teenagers."


4) Restaurants, auto, art--do people actually buy what they search for locally?

80% of Local Searches on Mobile Phones Convert [Study]

"We’re operating in a multi-screen world, where users turn to multiple devices to find what they need. This is especially true in the world of local search, where, according to recent survey findings, 63 percent now using multiple devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners, according to the research."


5) More acquisitions

In Latest Marketing Acquisition, IBM Scoops Up Silverpop

"An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we. IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop."


6) Popular social networks grow increasingly mobile

Rise of the mobile-first social network: US stats

"The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops. According to comScore’s latest research, of the largest social networks, only LinkedIn and Tumblr maintain a majority share on desktop. Newer social networks like Instagram, Vine and Snapchat are almost exclusively used on mobile."


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The Daily 6: Join the Realm Wins Again

The Daily 6

1) Join the Realm wins again

Join the Realm takes home Best Mobile Campaign at the Shorty Awards

"This week, for the sixth year in a row, the star-studded Shorty Awards honored the best content producers on social media. Join the Realm won the Shorty Award for Best Mobile Campaign, beating out campaigns for Visa, NBA, and Volkswagen."


2) Mobile for the sake of mobile? No.

What Should Your Mobile Website Actually Do? (7 Key Features)

"Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better marketing. That mobile-ready website has to actually do something. What do users want out of a company’s mobile website? What features are essential? Which ones are frivolous?"


3) Basketball, marketing, basketball.

What The NCAA Tournament Teaches Us About Marketing

"I always enjoy the NCAA Men's Basketball Tournament. My memories date back to 1977 when Marquette (from my hometown of Milwaukee, Wisc.) won the dance card and took home the trophy. After that victory me and a buddy ran outside hooting and hollering and played some hoops and pretended to be the players we had just witness win it all. What pure fun."


4) Shoppers are being influenced from every direction.

Mobile Social Strongly Influencing Purchasing Decisions

"According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions."


5) Treat your customers right, let brand advocates speak for themselves.

How to sell your brand through socially shared reviews

"Online reviews of your company and its products and services are great tools for growing your online reputation that consumers trust. That value goes so much further when customers not only write reviews about you but share them through social media channels too."


6)  Updates on Twitter, updates in marketing.

9 Ways to Use Twitter's New Photo Collages in Your Marketing

"More marketing doesn't always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I'd pass on getting more of those things any day."


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Join the Realm takes home Best Mobile Campaign at the Shorty Awards

Social media success is no longer just measured in likes and shares; it's now being measured and celebrated with awards. There's nothing like a star-studded event to bridge social media to mainstream media and the larger population.

This week, for the sixth year in a row, the star-studded Shorty Awards honored the best content producers on social media. Join the Realm won the Shorty Award for Best Mobile Campaign, beating out campaigns for Visa, NBA, and Volkswagen.

Join the Realm: social, mobile, shareable, personal

HBO teamed up with Definition 6 to create Join the Realm for Game of Thrones. Join the Realm is an interactive experience that allows fans to create their own 'House Sigil' similar to those in the show and then download, share, and post it in a variety of formats on leading social networks. 

"Leading into its third season, Game of Thrones was poised to make the leap from popular television show to global sensation. To fuel this, HBO and Definition 6 created the Join the Realm sigil creator, a mobile social application designed to drive awareness for the global premiere using highly personalized, spreadable media. Join the Realm quickly became a phenomenon, receiving over 1.2MM visits and flooding social channels with over 750k sigils.

Game of Thrones fans across the world are extremely passionate and demonstrate a deep desire to get as close to world of the show as possible. The Join the Realm mobile experience was social by design, by opening the door to fans to become a part of the show in a personalized and shareable way."1 

Definition 6 at the Shorty Awards: Thanks for the high-five, Gilbert Gottfried

Two of Definition 6's employees attended the awards ceremony this year -- Brian Osuch, VP of Creative & Radio Operations at the Definition 6 company Synaptic Digital, and Heidi Goss, Social Media Coordinator at Definition 6.

Brian was in attendance at the Shorty Awards to manage the VIP Green Room, making him responsible for all the talent including the host Natasha Leggero, comedians Gilbert Gottfried and Retta, and Miss USA 2013 Erin Brady. Heidi was in attendance as a volunteer on behalf of the Shorty Awards. Heidi says, "The best moment was probably Natasha Leggero’s stand-up right before the show. She's so funny." 

"I really enjoyed chatting with the people behind some of the best short form content social networks had to offer this past year," says Brian. "I had the chance to hear how this year's musical guest, Us, uses social media to reach their fans and how stand up comics like Moshe Kasher really think Twitter was a positive game changer for the comedy industry. It was also fun chatting with Gilbert Gottfried about who he thinks should take over the Late Show with David Letterman."

But what was the best moment? Brian says, "It was pretty outstanding to get a high-five from Gilbert Gottfried when I told him Definition 6 picked up a Shorty."

Winning the Shorty Industry Award for Best Mobile Campaign for Join The Realm

More about Join the Realm

The Join the Realm tool can be used in 24 different languages and gives fans an interactive sigil editor to name their House, enter House Words, and choose from a variety of backgrounds, patterns, borders, colors, and icons. It can then be shared across social media. has had over 1.2 million visits and more than 750,000 sigils have been created by passionate fans in over 200 countries. Create your own sigil now on 

Game of Thrones' Join the Realm previously won an OMMA Award, a Stevie Award, and an AMA AMY. 

Want to learn more about D6 or what we could build for you? Contact us!


Photo courtesy @carrievanes


The Daily 6: The Breakfast Club

The Daily 6

1) The breakfast club

Taco Bell and McDonald’s take breakfast war viral

Screen Shot 2014-04-01 at 4.31.31 PM

"Last Thursday morning, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. Along with fun marketing stunts leading up to the breakfast launch, like its burner phone campaign, Taco Bell couldn’t resist creating even more buzz for itself by taking a jab at McDonald’s — the No. 1 fast food brand, according to the QSR 50, and the reigning fast food breakfast destination with about 25 percent of the fast food breakfast market share."


2) China's most popular social network to go public

China's Weibo Could Go Public at a Deflated Price

"China's Twitter-like micro-blogging service Weibo filed with the U.S. Securities and Exchange Commission (SEC) on Friday to offer 20 million American Depository Shares at a price of $17 to $19 each, in an initial public offering (IPO) that could raise as much as $380 million. The move values the company at about $3.9 billion after its IPO, a smaller number than anticipated by some market participants."


3) Not sure how to do your taxes? Google it.

Google: 'How-To' Tax Searches Increase 37% Since 2012

"According to Google, “how-to” searches related to tax prep are up by 37 percent since 2012. These searches also started trending earlier in the season than last year, “suggesting that people are starting their taxes sooner and doing more of the work themselves,” Google said in its announcement."


4) How far have we come with video advertising?

What the Coca Cola World Cup campaign reveals about video advertising

"Looking at the new World's Cup campaign from Coca Cola and its new video, I was struck by how closely it follows a pattern we've seen emerging in video advertising for the past five years."


5) What should you title your blog post?

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

"Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ..."


6) 2014 big year for mobile commerce

Retailers Optimistic About 2014 Mobile Commerce

"The newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape."


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The Daily 6: The Spending Power of Pinterest

The Daily 6

1) Exploring the retail power of Pinterest

How to convert Pinterest traffic into sales

"Pinterest is a powerhouse when it comes to driving online sales. It's responsible for 23 percent of all social commerce. And Pinterest users are bigger spenders on follow-through purchases than users of any other social network -- giving marketers a big incentive to optimize their Pinterest strategies."


2) Should sleek and slender Apple go bigger with the iPhone?

Even Apple admits Apple might need to make a bigger iPhone

IPhone 6 mock

"Internal Apple documents show that the company knows it is missing big sales opportunities from both cheaper phones and larger-screened handsets as well. That puts the 4.7-inch iPhone reports in a different light, making the upsize a strong possibility in 2014."


3) Is pizza the leader in digital food ordering?

Mobile Marketing Provider for Pizza Chains Comes to North America

Mobile Marketing Provider for Pizza Chains Comes to North America 300x214 Mobile Marketing Provider for Pizza Chains Comes to North America

"According to a new report from Pizza Marketplace, the pizza industry is getting some help in the mobile marketing department."


4) The constantly evolving face of marketing

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

"eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers."


5) Images are more than just pretty pictures

How to Get More Leads by Optimizing Your Website Images

"There's a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren't so obvious."


6) Have you seen the all-new #GameofThrones Viewer's Guide?

Lose yourself in reliving seasons 1-3


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#GameofThrones Viewer's Guide: Lose yourself in reliving the story. No spoilers, we swear.

Plans this weekend? Cancel them.

In anticipation of Sunday's premiere, HBO is feeding the Game of Thrones frenzy this weekend with a 60 hour marathon of the first three seasons on HBO2. As is evident across social media from Twitter to Tumblr, Games of Thrones has arguably the most passionate, devoted, and engaged fan base of any show on air. 

HBO engaged Definition 6 to develop a new Game of Thrones Viewer's Guide, a site built to amplify fan excitement and satiate their desire to get as close as possible to the mythical world of Westeros.

Lose yourself in reliving the story.

The Game of Thrones Viewer's Guide allows fans to lose themselves in reliving the story. It was designed not only to be fully-responsive across desktop, tablet, and mobile platforms, but to feel like a unique, custom experience on each device. The fully custom content management system (CMS) built by Definition 6 enables the HBO team to update and move content around easily.

The guide features interactive maps of the fictional continents Westeros and Essos. Fans can navigate the many places, people, houses, and sigils of the show. Episodic videos allow fans to delve deeper into the story and exclusive cast interviews invite fans to learn more about the production of the show.

No spoilers, we swear.

Games of Thrones is known -- and loved -- for its shocking and brutal plot twists. A key requirement by HBO for the guide was that it never diminish the fan experience with spoilers. Definition 6 designed the CMS to dynamically gate content, so a fan never sees a plot twist beyond their current episode. 

More to come.

Stay tuned for more posts about Definition 6's work on the Game of Thrones Viewer's Guide after Sunday's season premiere. We've done a lot of great work for HBO -- like the award-winning Game of Thrones social media app Join the Realm.

Want to learn more about what Definition 6 can do for you? Request a capabilities deck now.


The Daily 6: Future You May Never Shop for Groceries Again

The Daily 6

1) In smartphone wars, iPhone still comes out on top

iPhone 5s Remains King of the Domestic Smartphone Jungle

iPhone 5s Remains King of the Domestic Smartphone Jungle 300x233 iPhone 5s Remains King of the Domestic Smartphone Jungle

"Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could be further from the truth. Based on the latest industry data and informed analyst projections, Apple’s iPhone 5s remains the dominant device in the domestic smartphone market."


2) Does Netflix really know what you like?

What Netflix has taught us about personalisation

"There are many great examples of how Netflix uses data to personalise user experience. However, the real lesson for marketers is less obvious and has more to do with the underlying ‘value exchange’ taking place."


3) Basketball? No, let's talk brands.

March Madness: Battle of the brands

"March Madness is a time for college basketball players to shine, but it's also a chance for brands to come up big in the advertising game. This infographic charts which brands are winning the tournament so far. The data was compiled by Sysomos social intelligence engine based on hashtags that incorporated mentions of the NCAA Tournament. May the best brand win!"


4) The way of the future? You may never go grocery shopping again.

ePantry Launches An Online Grocery Offering Sustainable Goods, Automatically Shipped To Your Door

"A new online grocery called ePantry, publicly launching today, believes that consumers do care about buying green and sustainable products, but they often choose not to because it’s less convenient. That is, when you run out of dish soap or laundry detergent, for example, you simply head over to your local store and grab whatever’s on the shelf – and it might not be the best choice for the environment."


5) Verizon? Meh. AT&T? Nah. How about Google?

Google as a mobile carrier, revisited: Here’s what its network could look like

"A report from The Information has revived the rumor that Google wants to become a mobile carrier. If it’s true, here’s the type of network we think Google would build."


6) Too late to turn back now, social is all visual.

Are You Prepared for Visual Social Media Marketing?

"They say a picture is worth a thousand words. This is true. We can communicate more information faster with images versus text. Since we are sifting through lots of information online, our brains are naturally drawn to the content that gets the message across quickly. Images break through the clutter and immediately and quickly communicate messages."


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The Daily 6: Siri, Cortana is Coming for You

The Daily 6

1) How does Microsoft's 'Cortana' stack up against Siri?

Microsoft Shows Off New ‘Cortana’ Personal Assistant

Microsoft Shows Off New Cortana Personal Assistant 300x300 Microsoft Shows Off New Cortana Personal Assistant

"The most notable of new features is Cortana, Microsoft’s voice-command personal assistant. Named for a character from the hugely popular Halo video game, Cortana is powered by Microsoft’s Bing search engine."


2) Everybody can be boring, but you're gooder than that! 

YouTube’s “Kid President” Coming To Television

"In a video announcement from star of the show Robby Novak, the host said the series will debut on the Hub Network as Kid President: Declaration of Awesome over summer. As the title of the show suggests, the show features Novak as Kid President, giving his view on world affairs…and some other not so serious things."


3) Ain't nobody got time for that.

How to Manage Your Pinterest Account in Less Than 15 Minutes

"Pinterest allows companies and organizations to put their virtual ideas into reality. And with the photo-based social network, a picture really is worth a thousand words. A report by Shareaholic last year found that Pinterest is just second to Facebook in terms of referral traffic. More and more people are engaging with photos  and less with textual content."


4) Nobody likes flossing, but we do it anyway.

Testing: The Email Program’s Equivalent of Flossing

"For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results, and that you should be doing it. However, it takes time, it can be somewhat unpleasant, and you have to remember to do it often (preferably daily) and at a time when you just want to get everything else done so you can move onto the next thing. Everyone knows the consequences of not doing it, and yet, it’s one of the easiest regimens to ignore."


5) From humble beginnings to a total revolution.

The real history of social media

"Long before it was the creator of vast fortunes and media empires, it began as a simple idea: Technology and the internet could be used to bring people together. Over time, this idea has manifested in myriad ways -- image-sharing platforms, micro-blogging, time-sensitive texts and images, etc. -- and now social networks bring together billions of people across the globe."


6) B2B can be inspiring too!

Five inspiring examples of B2B product pages

"B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much it costs, and how it will benefit the customer as well as providing a visual appeal."


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