The Daily 6
1) Get Real with Real-Time Marketing (with Coca-Cola)
"This morning, digital marketers from across Atlanta rose before dawn's first light, rubbed the sleep out of their eyes, and headed over to Buckhead to hear some inspirational insights from Doug Busk (@dbusk) and Neil Bedwell (@neilbedwell) of Coca-Cola. While I could drone on for a few paragraphs about how great it was, I think that Tweets are worth a thousand words..."
2) Snapchatting - it's all the rage
"By now, every marketer knows the story of Snapchat. A disappearing photo app that was created by a few undergraduates at Stanford who then turned down a $3 billion acquisition offer from Facebook, Snapchat has taken the social media world by storm. While the app was quick to be adopted by the 13-25-year-old age demographic, brands have been unsure of how to effectively use the platform to communicate with consumers."
3) Bing releases safe search for classroom use
"Bing has announced that their Bing in the Classroom program is now open to all kindergarten to 12th grade U.S. schools. Bing for Schools search, which incorporates both safe search and an ad free search environment, has been tested in a pilot project since the start of the school year, with more than 5,000 schools and 4.5 million children."
4) How much will you love your smart watch?
"A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay."
5) Become a master pinner
"Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing's most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, we often find that images reign supreme."
6) The tablet - could it be creating more problems than solutions?
"The real winner of the last quarter was Apple’s iPhone. Apple sold over 43 million iPhones for the quarter, almost 5 million more units than were projected. The biggest disappointment, however, was the iPad, the sales of which were nothing to write home about."
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