Over the last few months, I have been privileged to work with a talented group of people on
a new project for HBO Luck. Working together with the HBO Marketing team, Civic Entertainment Group and Live Stream, we created an application for Facebook that allowed people to become involved in the dark, seedy world of horseracing by practicing making bets on old races before accessing the real betting experience that would lead to a 6-race live Race Day event. An event that would not only be Facebook’s first live racing event, but only the second live sporting event aired over streaming video through their site.
And just saying that we all worked hard is a complete understatement. When you’re dealing with any event that has a live component, there is a definite element of the unknown to contend with. So many “what-ifs” to consider that you have to have a back-up plan for your back-up plan. (Or a “what if our lead developer gets kidnapped by aliens” plan, right PH?) But when you’re dealing with a live event that involves multiple remote locations, having that video fed into a streaming player, that aired on Facebook, and then the data sent through separately to be updated in a quick-turn fashion, you almost feel like you can never be prepared enough.
Big thanks to Justin and all the folks at Diesel Filling Station for their hospitality, support, and participation – seeing people enjoy something we created makes the hard work worth it.
a new project for HBO Luck. Working together with the HBO Marketing team, Civic Entertainment Group and Live Stream, we created an application for Facebook that allowed people to become involved in the dark, seedy world of horseracing by practicing making bets on old races before accessing the real betting experience that would lead to a 6-race live Race Day event. An event that would not only be Facebook’s first live racing event, but only the second live sporting event aired over streaming video through their site.And just saying that we all worked hard is a complete understatement. When you’re dealing with any event that has a live component, there is a definite element of the unknown to contend with. So many “what-ifs” to consider that you have to have a back-up plan for your back-up plan. (Or a “what if our lead developer gets kidnapped by aliens” plan, right PH?) But when you’re dealing with a live event that involves multiple remote locations, having that video fed into a streaming player, that aired on Facebook, and then the data sent through separately to be updated in a quick-turn fashion, you almost feel like you can never be prepared enough.
When it all comes together, however, it is exhilarating. And when you are lucky enough to have your favorite bar host a viewing/monitoring party to celebrate it, it doesn’t get any better. Unless you’re this guy who got really excited when “Mucho Macho Man” won in the fifth race.
Big thanks to Justin and all the folks at Diesel Filling Station for their hospitality, support, and participation – seeing people enjoy something we created makes the hard work worth it.
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