There's a good, quick read from Kelly Spors I found online at the Wall Street Journal  called 'Tough Times Call for New Ideas'.  She explains how in the current tough business environment, firms need to develop new ideas, approaches, products and services to stay competitive and stay in business.  There are a few key take-aways from the article:

1. search for new outlets
2. expand your services, offer a wide range of services
3. hit a wider audience

Given the current economic situation, firms need to be proactive to maintain and even grow market share.  "Waiting it out" is not a strategy for success.  Instead, implement new marketing tactics and promotions using rich media advertising, social media marketing and search engine optimization marketing.  Read through our blogs to find out leading interactive agency Definition 6 leverages our experience and expertise to deliver digital solutions to clients in a turbulant economy.