Business have a new weapon in their arrsenal regarding a feedback mechansim from Yelp which allows them to respond to unflattering user reviews and feedback - and according to an article I read on MSNBC, Yelp will be ready to release this new feature by the end of April 2009.  This is a great tool for companies interested in working and interactive media agency to research user generated content - Yelp allows you to see what people are saying about your brand, product or service whether it's good or bad.  Contact Definition 6 to find out how we help our clients harness the power of the social web.