The Daily 6
1) Things we forget about online video
"Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time."
2) Constantly changing consumer trends...
"Trends are driven by basic consumer needs and desires (think Maslow's Hierarchy of Needs), coupled with short-term or long-term cultural shifts, driven by economic undulations, new technology development, politics, or even popular culture. With consumer behavior and preferences changing faster than ever, businesses are seeking to regularly research, understand, and apply consumer behavior trends to digital marketing efforts."
3) Snapchat movie for product marketing
"The chain is announcing the latest in the Doritos Locos Taco line in just as lengthy a format: a four to six-minute-long movie ephermal app Snapchat. Taco Bell said a film of length is a first for Snapchat, which is known for seconds-long messages that disappear after they're viewed. The new taco will be available May 1, with TV, radio and additional forms of advertising launching then, but the social media campaign is kicking off today."
4) Google makes its way into the government
"A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet."
5) Are we experiencing digital overload?
"The dream of tech companies is to knit together a seamless, integrated system for our gadgets, phones and TVs that works for humans and one data pool that assists marketers. This is why Amazon, Apple and Google keep attempting to build a single interface to rule the digital screens spread throughout your home. The only problem: Humans don’t want that."
6) But what about Google Glass?
"What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th."
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