The Daily 6
1) Is Tumblr the more popular network for TV talk?
"Twitter got its ad business off the ground by selling marketers on the premise that its service complements TV, and now it appears that Tumblr is treading a similar path."
2) Learn from your mistakes...and from other people's mistakes, too.
"Last week, consumers sounded the alarm when General Mills decided to update the legal terms on its website by adding an arbitration clause. First reported by The New York Times in a piece called “When ‘Liking’ a Brand Online Voids the Right to Sue,” the new terms appeared to cost consumers their right to sue in court if they merely “liked” General Mills’ social media pages, downloaded coupons from its website or entered any company-sponsored contests."
3) Well, now that pot is legal in a couple states...
"On the high holiday yesterday—4/20, that is—my friend and PR client Jason Hairston, the young entrepreneur behind the übersuccessful Nugget Spot in New York City, happily shared an article on Facebook. It was a Thrillist roundup of the city’s top 32 places to cure the holiday munchies."
4) Is it too soon for Google Glass?
"Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the first of its kind for the device. Starwood Hotels and Resorts Worldwide will soon release its Starwood Preferred Guest (SPG) app for Google Glass, calling it "the first of its kind from a hospitality company."
5) What are you not taking advantage of?
"Clearly social media is important. But unless you know why social media is important, then you will fail to maximize its potential as an effective sales tool."
6) Design for conversion, not just for design.
"In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those -- and optimizing them through some A/B testing of form length, button copy, etc. -- isn't enough?"
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