The Daily 6: The Power of Online Video

The Daily 6

1) Things we forget about online video

16 Facts About Video Marketing That Will Keep You Up At Night

16 Facts About Video Marketing That Will Keep You Up At Night image Late Night

"Video marketing is climbing in popularity because companies are realising how useful it can be to communicate with customers in new, more personal ways. If you haven’t been thinking about using video to market your brand, now is the time."

 

2) Constantly changing consumer trends...

The top 4 consumer trends you need to know

"Trends are driven by basic consumer needs and desires (think Maslow's Hierarchy of Needs), coupled with short-term or long-term cultural shifts, driven by economic undulations, new technology development, politics, or even popular culture. With consumer behavior and preferences changing faster than ever, businesses are seeking to regularly research, understand, and apply consumer behavior trends to digital marketing efforts."

 

3) Snapchat movie for product marketing

Snapchat 'Live Film' Introduces Taco Bell's Next Locos Taco

"The chain is announcing the latest in the Doritos Locos Taco line in just as lengthy a format: a four to six-minute-long movie ephermal app Snapchat. Taco Bell said a film of length is a first for Snapchat, which is known for seconds-long messages that disappear after they're viewed. The new taco will be available May 1, with TV, radio and additional forms of advertising launching then, but the social media campaign is kicking off today."

 

4) Google makes its way into the government 

'Let Me Google That For You' Bill Introduced to U.S. Senate

"A bipartisan bill has been introduced in the U.S. Senate under the unlikely but wonderful title, "Let Me Google That For You". The bill, sponsored by Senators Tom Coburn and Claire McCaskill, has the purpose "To streamline the collection and distribution of government information" and proposes that the government prioritize searching for information via the Internet."

 

5) Are we experiencing digital overload?

The evolutionary psychology of digital clutter

"The dream of tech companies is to knit together a seamless, integrated system for our gadgets, phones and TVs that works for humans and one data pool that assists marketers. This is why Amazon, Apple and Google keep attempting to build a single interface to rule the digital screens spread throughout your home. The only problem: Humans don’t want that."

 

6) But what about Google Glass?

Is Google Creating a Pain in the Glass?

"What exactly is Google thinking? That’s what some industry analysts and marketing professionals are asking in response to the news that Google will make its wearable technology called Google Glass available to the public for one day only this week – Tuesday, April 15th."

 

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The Daily 6: The Twitters That Don't Tweet

The Daily 6

1) So many Twitter accounts, though not as many tweets...

44% Of Twitter Accounts Have Never Sent A Tweet

44% Of Twitter Accounts Have Never Sent A Tweet image Twitter Users Are Fake 4 out of 10 Times

"Twitter has amassed a mammoth number of users and nearly half of them have never sent a single tweet. A new study suggests that 44% of of all accounts have never sent out a message from the micro-blogging platform. Twopcharts, a site that monitors Twitter account activity, reported the data. Shortly after that finding a Twitter representative said the social network does not comment on third-party findings."

 

2) Facebook aims to kill spammy accounts, updates

Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

"Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to their algorithm target and penalize SEO tactics that moved from an acceptable tactic to a spammy tactic."

 

3) How far have we come?

Mobile Payments: Where We’ve Been & Where We’re Going

"When leaving the house over the past decade, a typical person’s checklist has morphed from “keys and wallet”, to “phone, keys and wallet” to “smart phone, keys… and do I really need my wallet?” With the evolution and growth of mobile payment solutions, now more than ever, you can cross “wallet” off of your mental checklist."

 

4) What does the future hold for retail?

The future of retail in 5 charts

"Physical retail in the U.S. deals in trillions of dollars, while e-commerce dabbles in mere hundreds of billions. Americans are expected to spend $304.1 billion and $4.1 trillion on e-commerce and physical retail, respectively, in 2014. By 2017, those figures are expecting to increase to $440.4 billion and nearly $4.9 trillion, according to eMarketer."

 

5) Don't blend in with the rest

4 Ways to Make Your Blog Stand Out from the Pack

"What makes content compelling? Many blogs rehash the same information shared countless other places by adding a bit of their own style. But for the most part, the story, commentary, and information don't vary much from blog to blog."

 

6) The famous Oscar selfie tweet--yes, we're still talking about it.

Fact Check: Was Samsung's selfie really worth a billion?

"It was the tweet heard around the world, but was it worth $1 billion?"

 

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The Daily 6: Instagram is King Among Teens

The Daily 6

1) We believe it. Don't you?

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study)

Instagram Surpasses Facebook And Twitter Usage Among Teens (Study) image Instagram Surpasses Facebook And Twitter Usage Among Teens

"For the study, 7,500 teens – with a mean age of 16.4 – rated the top three social networks Instagram, Facebook, and Twitter in terms of importance. Piper Jaffray analysts determined Instagram toppled the two social media giants in popularity among teenagers, but not to worry, Facebook and Twitter are still used by the whipper-snappers."

 

2) Marketing is always on. Are you?

Turn Your Smartphone into a Lean, Mean Marketing Machine

"Have you ever wondered how some corporate Twitter accounts make customer engagement look so effortless? Or how a marketer seems to be posting meaningful updates on Facebook while speaking at a user conference at the same time?"

 

3) "I want to buy this! Jk I'm out."

Six tactics for reducing cart abandonment rates

"Cart abandonment is cutting into profits for retailers, as 68% of carts are left behind before the purchase is complete. While retailers can do little about some of the motives, they can ensure that the abandonment rates are kept to a minimum."

 

4) Wow. This guy is impressive.

Meet the Michelangelo of Snapchat

"These days there are YouTube stars, Vine celebs and Instagram influencers who have built up huge social followings on these platforms thanks to their output of fun, entertaining visual and video content — and it’s no surprise that brands often tap these power users to help make branded content too. But what about Snapchat heroes?"

 

5) The success of social segmenting.

Segmented Social Marketing Grows MGM Revenues by 300 Percent

"MGM uses social media data to get the right offer to the right customer, whether they're a big spender or a penny-saver. And social advertising has grown revenues 300 percent over the last three years."

 

6) Not your average lemonade stand.

Free Tablet Payment Solution Comes to Retail

"This week, PayAnywhere may have effectively upped the ante in mobile payments by launching its first ever free touchscreen tablet and stand with built-in credit card reader."

 

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The Daily 6: Where Do You Watch TV?

The Daily 6

1) The way we watch TV is changing...

New Face of TV Viewership: Laptops and Tablets and Phones, Oh My!

the-role-of-digital-in-tv

"A new study from Google shows that TV viewers are increasingly turning to YouTube on their laptops, smartphones, and tablets for content related to their favorite TV shows."

 

2) Amidst the breakfast wars, who is winning?

Study Finds Consumer Perception Rises at Taco Bell While McDonald's Slides

"It's not just Ronald McDonalds who like Taco Bell's new breakfast. Consumer perception of Taco Bell has gone up around the chain's breakfast launch, according to consumer research group YouGov's Brand Index."

 

3) The tech world is abuzz about wearable tech, but who will actually buy the smartwatches?

Survey: Teens Likely Buyers of New Smartwatches

"The findings of a new survey conducted by Piper Jaffray analyst Gene Munster reveal that smartwatches are hot commodities among… teenagers."

 

4) Restaurants, auto, art--do people actually buy what they search for locally?

80% of Local Searches on Mobile Phones Convert [Study]

"We’re operating in a multi-screen world, where users turn to multiple devices to find what they need. This is especially true in the world of local search, where, according to recent survey findings, 63 percent now using multiple devices to find a local business. And, 79 percent of them are mobile phone users, while 81 percent are tablet owners, according to the research."

 

5) More acquisitions

In Latest Marketing Acquisition, IBM Scoops Up Silverpop

"An enterprise giant needed targeted marketing software to build its portfolio and acquired a smaller company that has it. Shocked? Neither are we. IBM became the latest big fish to scoop up a respected player in the digital marketing software world today as it announced its acquisition of Silverpop."

 

6) Popular social networks grow increasingly mobile

Rise of the mobile-first social network: US stats

"The majority of social media sites are seeing far more traffic and time spent coming from mobile devices than from desktops. According to comScore’s latest research, of the largest social networks, only LinkedIn and Tumblr maintain a majority share on desktop. Newer social networks like Instagram, Vine and Snapchat are almost exclusively used on mobile."

 

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The Daily 6: Join the Realm Wins Again

The Daily 6

1) Join the Realm wins again

Join the Realm takes home Best Mobile Campaign at the Shorty Awards

"This week, for the sixth year in a row, the star-studded Shorty Awards honored the best content producers on social media. Join the Realm won the Shorty Award for Best Mobile Campaign, beating out campaigns for Visa, NBA, and Volkswagen."

 

2) Mobile for the sake of mobile? No.

What Should Your Mobile Website Actually Do? (7 Key Features)

"Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better marketing. That mobile-ready website has to actually do something. What do users want out of a company’s mobile website? What features are essential? Which ones are frivolous?"

 

3) Basketball, marketing, basketball.

What The NCAA Tournament Teaches Us About Marketing

"I always enjoy the NCAA Men's Basketball Tournament. My memories date back to 1977 when Marquette (from my hometown of Milwaukee, Wisc.) won the dance card and took home the trophy. After that victory me and a buddy ran outside hooting and hollering and played some hoops and pretended to be the players we had just witness win it all. What pure fun."

 

4) Shoppers are being influenced from every direction.

Mobile Social Strongly Influencing Purchasing Decisions

"According to the data presented below, 74% of consumers now rely on social media to influence purchasing decisions."

 

5) Treat your customers right, let brand advocates speak for themselves.

How to sell your brand through socially shared reviews

"Online reviews of your company and its products and services are great tools for growing your online reputation that consumers trust. That value goes so much further when customers not only write reviews about you but share them through social media channels too."

 

6)  Updates on Twitter, updates in marketing.

9 Ways to Use Twitter's New Photo Collages in Your Marketing

"More marketing doesn't always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I'd pass on getting more of those things any day."

 

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The Daily 6: The Breakfast Club

The Daily 6

1) The breakfast club

Taco Bell and McDonald’s take breakfast war viral

Screen Shot 2014-04-01 at 4.31.31 PM

"Last Thursday morning, Taco Bell unveiled its new breakfast menu, which, as Taco Bell CMO Chris Brandt explained to Digiday, was about seven years in the making. Along with fun marketing stunts leading up to the breakfast launch, like its burner phone campaign, Taco Bell couldn’t resist creating even more buzz for itself by taking a jab at McDonald’s — the No. 1 fast food brand, according to the QSR 50, and the reigning fast food breakfast destination with about 25 percent of the fast food breakfast market share."

 

2) China's most popular social network to go public

China's Weibo Could Go Public at a Deflated Price

"China's Twitter-like micro-blogging service Weibo filed with the U.S. Securities and Exchange Commission (SEC) on Friday to offer 20 million American Depository Shares at a price of $17 to $19 each, in an initial public offering (IPO) that could raise as much as $380 million. The move values the company at about $3.9 billion after its IPO, a smaller number than anticipated by some market participants."

 

3) Not sure how to do your taxes? Google it.

Google: 'How-To' Tax Searches Increase 37% Since 2012

"According to Google, “how-to” searches related to tax prep are up by 37 percent since 2012. These searches also started trending earlier in the season than last year, “suggesting that people are starting their taxes sooner and doing more of the work themselves,” Google said in its announcement."

 

4) How far have we come with video advertising?

What the Coca Cola World Cup campaign reveals about video advertising

"Looking at the new World's Cup campaign from Coca Cola and its new video, I was struck by how closely it follows a pattern we've seen emerging in video advertising for the past five years."

 

5) What should you title your blog post?

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

"Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ..."

 

6) 2014 big year for mobile commerce

Retailers Optimistic About 2014 Mobile Commerce

"The newest IMRG e-Retail Survey shows that nine out of ten fashion retailers now offer international delivery. Why? Because most are receiving an unprecedented number of orders online from customers across the global landscape."

 

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The Daily 6: The Spending Power of Pinterest

The Daily 6

1) Exploring the retail power of Pinterest

How to convert Pinterest traffic into sales

"Pinterest is a powerhouse when it comes to driving online sales. It's responsible for 23 percent of all social commerce. And Pinterest users are bigger spenders on follow-through purchases than users of any other social network -- giving marketers a big incentive to optimize their Pinterest strategies."

 

2) Should sleek and slender Apple go bigger with the iPhone?

Even Apple admits Apple might need to make a bigger iPhone

IPhone 6 mock

"Internal Apple documents show that the company knows it is missing big sales opportunities from both cheaper phones and larger-screened handsets as well. That puts the 4.7-inch iPhone reports in a different light, making the upsize a strong possibility in 2014."

 

3) Is pizza the leader in digital food ordering?

Mobile Marketing Provider for Pizza Chains Comes to North America

Mobile Marketing Provider for Pizza Chains Comes to North America 300x214 Mobile Marketing Provider for Pizza Chains Comes to North America

"According to a new report from Pizza Marketplace, the pizza industry is getting some help in the mobile marketing department."

 

4) The constantly evolving face of marketing

How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience

"eCommerce; Augmented Reality (AR); Virtual Reality (VR): Three rapidly evolving digital technologies that have long held the theoretical promise of delivering more convenient, enhanced and immersive shopping experiences to consumers."

 

5) Images are more than just pretty pictures

How to Get More Leads by Optimizing Your Website Images

"There's a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion rate that aren't so obvious."

 

6) Have you seen the all-new #GameofThrones Viewer's Guide?

Lose yourself in reliving seasons 1-3

 

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The Daily 6: Future You May Never Shop for Groceries Again

The Daily 6

1) In smartphone wars, iPhone still comes out on top

iPhone 5s Remains King of the Domestic Smartphone Jungle

iPhone 5s Remains King of the Domestic Smartphone Jungle 300x233 iPhone 5s Remains King of the Domestic Smartphone Jungle

"Notwithstanding months of expressed concern by industry analysts and market watchers that Apple’s iPhone 5s is losing its luster in the smartphone arena, nothing could be further from the truth. Based on the latest industry data and informed analyst projections, Apple’s iPhone 5s remains the dominant device in the domestic smartphone market."

 

2) Does Netflix really know what you like?

What Netflix has taught us about personalisation

"There are many great examples of how Netflix uses data to personalise user experience. However, the real lesson for marketers is less obvious and has more to do with the underlying ‘value exchange’ taking place."

 

3) Basketball? No, let's talk brands.

March Madness: Battle of the brands

"March Madness is a time for college basketball players to shine, but it's also a chance for brands to come up big in the advertising game. This infographic charts which brands are winning the tournament so far. The data was compiled by Sysomos social intelligence engine based on hashtags that incorporated mentions of the NCAA Tournament. May the best brand win!"

 

4) The way of the future? You may never go grocery shopping again.

ePantry Launches An Online Grocery Offering Sustainable Goods, Automatically Shipped To Your Door

"A new online grocery called ePantry, publicly launching today, believes that consumers do care about buying green and sustainable products, but they often choose not to because it’s less convenient. That is, when you run out of dish soap or laundry detergent, for example, you simply head over to your local store and grab whatever’s on the shelf – and it might not be the best choice for the environment."

 

5) Verizon? Meh. AT&T? Nah. How about Google?

Google as a mobile carrier, revisited: Here’s what its network could look like

"A report from The Information has revived the rumor that Google wants to become a mobile carrier. If it’s true, here’s the type of network we think Google would build."

 

6) Too late to turn back now, social is all visual.

Are You Prepared for Visual Social Media Marketing?

"They say a picture is worth a thousand words. This is true. We can communicate more information faster with images versus text. Since we are sifting through lots of information online, our brains are naturally drawn to the content that gets the message across quickly. Images break through the clutter and immediately and quickly communicate messages."

 

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The Daily 6: Siri, Cortana is Coming for You

The Daily 6

1) How does Microsoft's 'Cortana' stack up against Siri?

Microsoft Shows Off New ‘Cortana’ Personal Assistant

Microsoft Shows Off New Cortana Personal Assistant 300x300 Microsoft Shows Off New Cortana Personal Assistant

"The most notable of new features is Cortana, Microsoft’s voice-command personal assistant. Named for a character from the hugely popular Halo video game, Cortana is powered by Microsoft’s Bing search engine."

 

2) Everybody can be boring, but you're gooder than that! 

YouTube’s “Kid President” Coming To Television

"In a video announcement from star of the show Robby Novak, the host said the series will debut on the Hub Network as Kid President: Declaration of Awesome over summer. As the title of the show suggests, the show features Novak as Kid President, giving his view on world affairs…and some other not so serious things."

 

3) Ain't nobody got time for that.

How to Manage Your Pinterest Account in Less Than 15 Minutes

"Pinterest allows companies and organizations to put their virtual ideas into reality. And with the photo-based social network, a picture really is worth a thousand words. A report by Shareaholic last year found that Pinterest is just second to Facebook in terms of referral traffic. More and more people are engaging with photos  and less with textual content."

 

4) Nobody likes flossing, but we do it anyway.

Testing: The Email Program’s Equivalent of Flossing

"For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results, and that you should be doing it. However, it takes time, it can be somewhat unpleasant, and you have to remember to do it often (preferably daily) and at a time when you just want to get everything else done so you can move onto the next thing. Everyone knows the consequences of not doing it, and yet, it’s one of the easiest regimens to ignore."

 

5) From humble beginnings to a total revolution.

The real history of social media

"Long before it was the creator of vast fortunes and media empires, it began as a simple idea: Technology and the internet could be used to bring people together. Over time, this idea has manifested in myriad ways -- image-sharing platforms, micro-blogging, time-sensitive texts and images, etc. -- and now social networks bring together billions of people across the globe."

 

6) B2B can be inspiring too!

Five inspiring examples of B2B product pages

"B2C and B2B product pages will often differ due to the nature of the products and services being sold, but there are common elements. Both need to clearly explain what the product or service is, how much it costs, and how it will benefit the customer as well as providing a visual appeal."

 

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The Daily 6: New Week, New Apps

The Daily 6: Great Content, Curated Daily

1) Are your photos entertaining enough for your friends?

Melodigram Is A Photo-Sharing App That Adds “Atmosphere” And An Audio Message To Your Snaps

"Forget artificial intelligence, virtual reality, or drones. What the world really needs is another photo-sharing app (and Office for the iPad of course). Enter Melodigram, an app for iOS that lets you add background sound and an audio message to a photo, and share a link to that content on various social networks and via SMS and email. Today the Finnish startup is announcing that it’s closed €700K in funding from Finland’s Vauraus."

 

2) Test the waters with early adopters

Dscovr wants to match early adopters with brands’ new products

dscovrscreenshot

"Mobile insights company dscout has developed a mobile social network that caters to early adopters and brands introducing new products."

 

3) Similar to restaurants, banks now have to be mobile.

The importance of mobile banking for customer experience

"Generally, people’s impressions of banks aren’t too positive. The credit crunch, banker’s bonuses, overdraft fees and call centre queues are some common negative associations in people’s minds."

 

4) Are iPads and iPhones officially the new POS?

Global Mobile POS Market to Double This Year

Global Mobile POS Market to Double This Year 300x275 Global Mobile POS Market to Double This Year

"If you’ve perused the archives around MMW lately, it probably didn’t take long for you to notice that the adoption of mobile devices for POS transactions is exploding worldwide.
The boom is a result result of retailers and consumers getting more accustomed to retailers asking for payment on mobile devices."

 

5) Everything does not need an app.

2 mobile mistakes costing you time and money

"iMedia traveled to ThinkLA's Mobile Breakfast in Beverly Hills where we uncovered truly remarkable insights about the modern mobile marketing landscape. Here's what E!'s VP of business development and digital media, Danny Shea, had to say about the two biggest mobile tactics his brand learned were not working at scale."

 

6) You can reach influencers, and influencers can reach your customers.

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

"To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. They build trust and create opportunities for engagement to happen organically and authentically."

 

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No Daily 6 Today. ...April Fools!!

The Daily 6: Great Content Daily  - Even April Fools' Day

1) The best tricks on the web today...

April Fools’ 2014: The Round-Up Of The Best

"Yesterday morning, The Google Maps’ team tugged at the heart strings of every geek around the world by debuting a teaser for a video game they’ll never actually release: a live-action, augmented reality Pokemon game."

 

2) Well this is a WHOLE new level of engagement...

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

jagerbonds-iphone5-screens-00

"Spirit brand Jagermeister has released its first mobile app, JagerBonds, which it says uses images and videos from multiple users' social media posts to create a video highlight reel of a group's night out."

 

3) Own a restaurant? You better be on mobile.

Restaurant Marketing Now Fully Mobile

Restaurant Marketing Now Fully Mobile 283x300 Restaurant Marketing Now Fully Mobile

"In 2014, if your restaurant isn’t marketing to patrons on mobile, you’re losing customers by the day – whether you realize it or not.
As a result, countless restaurant owners are warmly embracing mobile marketing and menu features as a way to attract and retain avid restaurant-goers."

 

4) Instagram Videos - Brands are killing it.

12 of the best branded Instagram videos of March 2014

washington post instagram

"There were some brilliant Instagram campaigns in March. One of the most encouraging success stories was WaterAid’s single Instagram video submission to a ‘weekend hashtag project’ leading to an increase in 22,000 followers in just two weeks."

 

5) Social + Ecommerce creates an unstoppable force.

Social Combined with eCommerce Empowers Smaller Brands to Compete Globally

"For eleven consecutive quarters, eCommerce sales have experienced double-digit growth. Thanks in part to mobile device proliferation and social media, eCommerce is in the midst of a major renaissance. Social networks specifically have altered the way eCommerce brands go about marketing online. Such disruption has resulted in a new model for online retail referred to as social eCommerce."

 

6) Don't settle when it comes to social.

How to Play in the Social Media Big Leagues: Stats From 27 All-Stars

"Working in social media can be like playing baseball: you need the right lineup, an audience that loves you, and an intimate knowledge of the rules to win. But like baseball, not all aspiring social media pros will make it to the big leagues. Social media marketing is still a relatively young field."

 

 

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The Daily 6: Like a True Friend, Facebook's Got Your Back

The Daily 6: Great Content, Curated Daily

1) Facebook looks out for you when you can't look out for yourself.

Facebook Testing A New Feature To Help Prevent People From Humiliating Themselves

Facebook Testing A New Feature To Help Prevent People From Humiliating Themselves image Facebook PrivacyCheckup1

"Facebook has taken the initiative to launch a reminder campaign that hopes to alert users when they are about to post something possibly humiliating. Current users who have seen the reminder say that their settings were set to public when they had initially received the notification."

 

2) Hey, maybe we can all share a big pot of coffee?

The world’s growing love affair with the most wasteful form of coffee there is

"Coffee pods are really popular right now. Sales of single-serve coffee—the kind first popularized in the US by Keurig, and widely known as K-cups—have more than tripled since 2011, MarketWatch reported in November. As of a year ago, 13% of Americans drank a coffee made in a single-cup brewer each day, according to a survey by the National Coffee Association. K-Cups alone now account for more than a quarter of the US market for ground coffee."

 

3) One day we will talk to our fridges

How Talking to Your Fridge Will Change Marketing

technology-evolution

"Ten years ago, the primary mode of interaction was through the keyboard. Typing commands was one of the few ways that a user could engage with a computer, and therefore dictated the limitations of how the computer could react back to us. Like a TV ad, it was a one-way broadcast interaction with little feedback. The introduction of the mouse improved that; it became more natural and created a paradigm where buttons, folders, and scrolling up and down pages was an everyday gestural norm."

 

4) Wearables: Which industry stands to gain the most?

Which Industry May Benefit Most From The Wearable Electronics Boom?

Which Industry May Benefit Most From The Wearable Electronics Boom 300x168 Which Industry May Benefit Most From The Wearable Electronics Boom?

"While not typically considered to be among the industries or markets to experience any direct or significant growth due to the modern wearable tech boom, the global market for batteries used in wearable electronics will grow more than tenfold in the next four years."

 

5) We hope you haven't forgotten...PINTEREST!

New and exciting ways brands can use Pinterest

New and exciting ways for brands to use Pinterest

"As Pinterest celebrates its fourth birthday, the platform has firmly cemented itself within the social media matrix of many large brands. The site, which was born of the vision to facilitate discovery and inspiration around user interests, now ranks just behind Facebook and LinkedIn with 21 percent of online adults signed up for the social scrapbooking service."

 

6) As old as the first viral video is, viral marketing still exists.

The Secret Behind a Viral Marketing Hit

"“It’s like Hollywood saying ‘I’m going to make a cult movie.’ It doesn’t work. The better question is not will this initiative go viral, but will it prompt someone to want to see it again?”"

 

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The Daily 6: Chicken and Waffles, Social Media and Event Marketing

The Daily 6: Great Content, Curated Daily

1) Mmm...chicken and waffles.

Chicken and Waffles: Social Media and Event Marketing

Chicken and Waffles: Social Media and Event Marketing image Chicken2 300x225

"Like chicken and waffles, social media and event marketing are just meant to be together. According to the Social Media & Events report of 2013 from software platform Amiando, 78% of the roughly 1,500 event organizers who were surveyed use Facebook as their primary means of event advertising. Compare that to the 56% who have chosen Twitter, with LinkedIn being a close third. Amiando also reports that 80% of event organizers plan to increase their social media marketing measures this year."

 

2) Are drones the new trend in tech?

Facebook Will Deliver Internet Via Drones With “Connectivity Lab” Project Powered By Acqhires From Ascenta

"Facebook plans to bring Internet to the third-world via drones, satellites, lasers, and more. Today Mark Zuckerberg unveiled Facebook’s Connectivity Lab which will work on the Internet.org project. It’s powered by talent acqhired from solar-powered drone maker Ascenta as well as poached from NASA."

 

3) How can we bridge the gap between print and digital magazines?

Finally! A Way for Print Magazines to Generate Digital Subscriptions, Engagement, and Sales

"Meet smartsy (#smartsy), a mobile-driven brand engagement solution. At ad:tech San Francisco 2014, they announced the release of their inaugural product, the Engagement Marketing Platform (EMP) for mobile, a solution that enables publishers to use their offline magazines to drive online ad (and edit) engagement and digital subscriptions."

 

4) Amidst competition from Netflix, Hulu, etc., Amazon considers streaming

Amazon Considers Streaming Media Service

"Amazon.com is considering an advertising-supported streaming television and music-video service, a departure from its strategy of linking video to its $99-a-year Prime subscription service, according to people close to the company."

 

5) Location, location, location.

Location More Important Than Ever in Mobile Marketing

"“The phone is a portable device we carry in our pocket and is a part of what we are doing all day and every day. You have your phone with you when you are commuting, when you are at work, when you are seeing friends, when you go home. It’s ubiquitous. And you use it to interact with your world and what’s important to you.”"

 

6) Forget what you think you know about landing pages.

10 Common Landing Page Myths: Busted

"Lots of people think that you don't need many landing pages. Maybe you have a 'Contact Us' page and a demo page, and that's pretty much it, right? Wrong. If you only have a few landing pages, you're missing out on traffic, leads, and customers big time."

 

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The Daily 6: Don't Text and Walk--Unless You Can See Through Your Phone

The Daily 6: Great Content, Curated Daily

1) Friends don't let friends text and walk.

Apple wants to make it safer to text and walk with transparent texting

"Sure it’s obnoxious, but there’s no denying that plenty of people text while walking. I see it happen in New York every day. I even do it myself from time to time. But while I don’t advocate it, I’m not against a way to make it safer, or at least reduce your risk of stepping in dog poop. A patent application for “transparent texting” filed by Apple (and spotted by Apple Insider) could do just that."

 

2) Ahh...those were the days...

Throwback Thursday: 5 Old School Marketing Methods That Still Work

"Even as we boldly move forward in the digital age, some things seem to remain the same. Marketing methods are an excellent example of this dichotomy. In one way, they are more advanced than ever before, based on an increasing body of study, science, and technological advances. However in other ways, technique hasn’t changed much in hundreds of years – if not longer."

 

3) Work from anywhere will be easy as pie.

Amazon Joins Trend of Desktops in the Cloud

"Amazon today announced a new cloud-based desktop service that may suit companies where more workers are using their own devices to connect to the enterprise. Amazon WorkSpaces allows end-users to access their documents or applications remotely from Amazon Web Services (AWS) by both computers and mobile devices, including iOS, Android and Amazon Kindle Fire tablets."

 

4) Are you her?

Sound as Important as Sight in Mobile’s Future

"When it comes to mobile devices like tablets and smartphones, ample attention is always paid to the device’s screen quality. With buzzwords like “Retina display” only heightening the hype surrounding screen resolution superiority, it’s easy to forget about another hugely important mobile device attribute – audio quality."

 

5) Tons of channels, one brand.

7 Tips For Brand Consistency Across Social Channels

"Imagine that you’re relaxing in a movie theatre watching an old classic western movie. On the screen, the hero gallops into the frame. You know he’s the hero immediately – by his branding. He’s riding a beautiful horse, the music is swelling, and he’s wearing a white hat."

 

6) Just as it is with social content, all branded content is about the consumer first.

Why branded content is all about consumers

"Branded content presents an opportunity for companies to speak the language of consumers. In this Q&A, Chris Cox explains how a thoughtful approach to content can help brands meet their goals."

 

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The Daily 6: Happy Anniversary, It's a Small World

The Daily 6: Great Content, Curated Daily

1) Happy Anniversary, It's a Small World

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

"To celebrate the 50th anniversary of the Disneyland attraction "It's a Small World," Disney says guests and cast members around the world will unite in song for what it calls "a historic, global event" that will ask consumers to add their voices to a virtual sing-along on the It's a Small World 50th anniversary website."

 

2) As technology grows more personal, the government gets more involved.

Google Glass Getting More Government Attention

Google Glass Getting More Government Attention 300x168 Google Glass Getting More Government Attention

"As Google Glass continues to attract the interest of consumers, companies, and innovative app developers even before the wearable technology is universally available, state governments and agencies are taking notice as well."

 

3) A brand talking to a brand is a brand is a brand is a brand?

What do we get out of brands interacting with each other on Twitter?

"One of the surprising results of brands adopting social media as a marketing channel is the creation of an unpredictable little corner of Twitter known as ‘that weird thing that happens when brands talk to each other’."

 

4) Don't let your website get dusty, as your brand forges along.

Does Your Website Keep Up With Your Brand? Use This Checklist

"Your brand is an active business asset that requires careful management. Brand value is derived from the culmination of all consumer touch points. This means that in order to maximize brand value, you need to ensure all channels provide a consistent brand experience. This includes your website. Ignoring your website or not making it a priority is a dangerous mistake. 86.6% of U.S. SMBs cite websites as their most important digital marketing tactic. (Source: eMarketer) You should be able to deliver on your brand promise as effectively on your website as you do in person or print."

 

5) Get influencers on your side

4 Content Activities to Help Build Real Relationships With Influencers

"Cold outreach is rarely effective these days. Plus, it's a terrible way to connect with thought leaders. You need a legitimate reason to show up in the inboxes of big-time influencers in your space. Running a group interview is a terrific excuse to initiate contact."

 

6) All kinds of hotels can have loyalty programs.

Loyalty Programs for One-of-a-Kind Hotels

"It’s a decision many business travelers would rather not have to make: stick with the big, predictable hotel chain and accumulate rewards points, or stay at the offbeat independent hotel but give up any rewards."

 

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The Daily 6: Don't Shop While You Watch, Shop WHAT You Watch

The Daily 6: Great Content, Curated Daily

1) Well this is just a plain old great idea.

Target Turns TV Viewership Into a Shoppable Experience on Second-Screen

targetonline2

"After clicking the flashing red symbol in the video, viewers are taken to Target.com, where they can make a purchase. After the show airs each Tuesday, the full version of the episode, with the products highlighted by the red button, will remain online through April 15 at TBS.com/shows/cougartown/target."

 

2) Well the home phone's connected to the, cell phone, and the TV's connected to the thermostat!

Random Home, Office Objects May Be ‘Connected’ by 2020

Random Home Office Objects May Be Connected by 2020 Random Home, Office Objects May Be Connected by 2020

"Imagine if the ordinary, uncomplicated objects around your home office were connected to a wireless network and the Internet. We’re talking lamps, toasters, and coffee makers. It’s not as far fetched as you might think."

 

3) The same old ad is the same old boring.

McDonald’s shows interactivity is next for out-of-home media

interactive mcdonald's ad piccadilly square

"As people pass by the McDonald’s screen, they will be invited to create their own animated character and send it directly to the Piccadilly screen via their smartphone, or share it via social media if they aren't in the square. The imagery changes depending on seasonality, time and weather conditions."

 

4) As the ads play by themselves, Facebook promises they'll be interesting and relevant.

Facebook to make Autoplay Video Ads Engaging and Relevant

"Facebook points out that unlike traditional ads that are shown in television, these 15-second video ads are targeted, and are therefore more likely to be less annoying to you because they are relevant to your current needs. On the other hand, Facebook also said that its premium video ads have similarities with TV spot ads in their form and how they are measured. The blog entry said that “the ads are bought based on Targeted Gross Rating Points to reach a specific audience over a short period of time.”"

 

5) Your customers want to view your website from their tablet. 

Four things to avoid when creating a tablet experience for customers

"Nothing frustrates the mobile consumer more than forcing them to view your desktop site on mobile. Today’s consumers are educated and nimble on mobile and their expectations are significantly heightened when engaging a brand on tablet."

 

6) How has your shopping experience changed in the past 10 years?

How in-store tech is changing the shopping experience

"Mobile phones have already reshaped online shopping, and the physical retail store may be next. Bluetooth Low Energy (BLE), otherwise known as Beacons, is being introduced to hundreds of retail locations to track every move and contemplation of shoppers. After Apple's incorporation of the iBeacon with the iPhone 5S, the technology is set to attract increased interest from retail brands hoping to drive profits from brick-and-mortar stores."

 

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The Daily 6: How Are the Best Brands Using Their Blog?

The Daily 6: Great Content, Curated Daily

1) How are the best brands blogging?

5 Impressive Brand Blogs and What They’re Doing Right

5 Impressive Brand Blogs and What They’re Doing Right image 532b034f8b28d907930022f7 1395327823

"The Disney Baby blog does a fantastic job of relatable content creation for moms. Each blog contributor has a personal bio and an introduction post about themself and their family. This provides a connection between the blogger and the blog reader, which gives the brand a deeper sense of credibility."

 

2) Hot Pockets Launches Bracket-Style Music Video Competition.

Hot Pockets and Degree Men Create Bracket-Style Video Challenges

hotpocketsbracket

"Frozen sandwich brand Hot Pockets is teaming up with what it calls four of YouTube's most popular personalities to launch the Hot Pockets Sandwich Showdown, a bracket-style music video competition in honor of March Madness.
According to Hot Pockets, each YouTube "team" will go head-to-head as they sing about their preference for Hot Pockets' meat or crust."

 

3) First shoes, then glasses, now coffee.

Expanding One for One® to Coffee

"Many of you know TOMS as a global Giving company, famous for the One for One® model. We started with shoes and then, five years later to eyewear. But for a long time I’ve wondered, could we become a global Giving company in something other than the fashion and lifestyle business? Now, I can give you a definitive answer: it’s “Yes.”"

 

4) Social platform Postano aims to conquer elusive college students.

Postano Helps Colleges Create ‘Social Media Command Centers’

Postano Helps Colleges Create Social Media Command Centers 297x300 Postano Helps Colleges Create Social Media Command Centers

"From facilitating student and friend interactions, to reporting scores and happenings from the world of college sports, social media is definitely the “big man on campus” at colleges and universities across the globe today. And in recent months, a number of solutions have rolled out to help those who use social media (for any purpose) at institutions of higher learning better harness the potential of these platforms."

 

5) Don't just do social to be social.

Why Social Media Data Is This Year’s Biggest Brand Asset

"So, what makes social data so important? Social data empowers marketers and arms companies with information about popular trends, events and happenings. It highlights demographics that have a specific interest in certain areas and narrows down an audience that may be interested in certain products. It also allows for business innovations and the targeting of a relevant consumer group, rather than blind marketing."

 

6) Can you believe we've been "social" for this long?

Infographic: Social Media Ten Years Later

"Ten years ago, the concept of “social media” was so new, most couldn’t define it, let alone testify to having experienced or used it to any meaningful degree. But in the last decade, that has changed markedly."

 

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The Daily 6: More Fast Food Chains Introduce Mobile Payments

The Daily 6: Great Content, Curated Daily

1) More fast food restaurants look to mobile payments to attract younger customers.

Burger King Makes a Whopper of a Mobile Move

Burger King Makes a Whopper of a Mobile Move 300x166 Burger King Makes a Whopper of a Mobile Move

"Burger King, the second largest U.S. hamburger chain by store volume, is going mobile to a whole new degree.
The fast food giant is rolling out a new mobile app that will let customers purchase food from their smartphones as it attempts to court younger patrons."

 

2) Facebook Look Back, Twitter First Tweet

Twitter Celebrates 8th Birthday With #FirstTweet Tool

"Twitter today is celebrating its eighth birthday. With 500 million tweets sent per day and 240 million active global users, Twitter is marking the occasion by giving everyone the opportunity to look back at the first tweets for any user with this new tool."

 

3) What's on the outside does count.

The secret to amazing packaging experiences

"Only a select few of Apple’s packaging designers have the mundane privilege of opening hundreds of prototype boxes in a secretive packaging room at their headquarters. This probably doesn’t surprise you, if you bought an Apple product in the past decade. Opening the box to your first iPad or MacBook Air might have been an indelible, memorable experience, one in which you couldn’t contain your excitement and surprise as you unraveled the packaging, piece-by-piece."

 

4) The next big thing, the next big thing.

T-Mobile Galaxy S5 pre-orders start March 24

"T-Mobile will offer Samsung’s Galaxy S5 smartphone for $0 down. Pre-orders start Monday, or you can wait until the phone hits stores April 11."

 

5) What are we really gaining from real-time marketing?

The challenges of real-time marketing in social

"51% of brands find extracting insights and data from real-time social marketing a challenge. Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice real-time community management in social media. Yet over half say getting real-time data and insights is the biggest obstacle. This finding comes from a recent survey carried out by immediate future asking B2C and B2B brands how they are managing real-time communications in social media."

 

6) How do alcohol brands do digital marketing differently?

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

"Of the digital spend, 2 percent was spent across 461 company owned Websites and operated sites like Facebook. Facebook was the most-used operated site, followed by Twitter and YouTube. More than 5 percent of digital spending was spent for campaigns placed on other Websites; less than 1 percent was placed on mobile, email, or apps."

 

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The Daily 6: We Covered Your Home--Now is Your Car Connected?

The Daily 6: Great Content, Curated Daily

1) Is your car connected?

SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?

"One company that is taking full advantage of the connected car is Pandora. The internet-based radio service launched in-car audio ads earlier this year and has been using the ambient data coming from the cars in order to achieve smart ad targeting across the demographic of its listeners. Has the connected car turned into the ultimate wearable device that is able to provide precise context and data-driven insights of its user?"

 

2) The Teavana Oprah Chai Tea

Oprah Partners With Billionaire Buddy Howard Schultz For Her Own Starbucks Tea

"At the coffee giant’s annual meeting on Wednesday, Winfrey took to the stage with her friend Howard Schultz, CEO of the java chain, to announce a new partnership: the Teavana Oprah Chai Tea. The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th."

 

3) Consumers aren't afraid to spend with their smartphones.

Consumer Confidence Driving Mobile Wallet Market

"TechNavio, a London-based global research firm, is out with a new report on the Global Mobile Wallet Market.
The report indicates that even though NFC mobile wallet technology is relatively new, consumer confidence is providing a backbone for market growth for the next 48 months."

 

4) Time for yet another software update on your iPhone.

iOS 8 Could Simplify Notification Center, Add Better App-To-App Data Sharing, Ditch Game Center App

"A new report from 9to5Mac details a number of small tweaks we could see in the upcoming iOS 8 release from Apple. As always, the blog stipulates that these are merely things that are in development or have been worked on, and won’t necessarily see introduction in iOS 8, but they could significantly change the overall experience of the OS if included."

 

5) Who said SEO efforts were too much work?

4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

"Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. Admittedly, it was easier in the early days of the commercial web. However, recent moves by search engines have made SEO more difficult than ever."

 

6) Make sure your blog posts get SEEN!

7 Simple Ways to Optimise a Blog Post for the Search Engines

"There is so much palaver banded about on how to optimise a blog post to make it seem totally complicated. In reality, when all is said and done, there are some simple procedures that can be put in place that will make a big difference, and these really don’t need to beefed up to make you believe it needs to be done by a fancy, expensive SEO agency."

 

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"Join the Realm" Wins Again at AMA Atlanta's AMY Awards

Definition 6 had the pleasure of attending the American Marketing Association Atlanta Chapter's annual black tie AMY Awards. Our work with HBO's Game of Thrones "Join the Realm" was a finalist for the best Web Campaign/Microsite, and wouldn't you know it, WE WON!

Our Chief Revenue Officer, Corey Williams, accepting our award.

Our trophy for Best Web Campaign/Microsite for HBO's Game of Thrones "Join the Realm"

It was a fun night and we are excited for next year! Look out for more great stuff from Definition 6 in 2014!

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