In the marketing world we used to always talk about the importance of consistency in message and actions when it comes to building your brand.  This is still largely true but more recently, the marketing world has been obsessed with other "c-words" such as "context" and "content."  At the end of the day, however, the most important rule of all is simply that you're interesting.  And this morning, there is nothing more interesting to me than 8 year-olds in the UK covering "Enter Sandman."


Which brands do you think do the most interesting, and therefore memorable work?