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DEFINING INSIGHTS

Know New Ideas

Wednesday, February 2, 2011 by Chris Wojda

A few times per month an email called “Know New Ideas” with some of the top news stories that have captured our attention over the past few weeks gets circulated around Definition 6. The stories (no matter what they are or where they come from) make us ponder, somehow inspire us, or perhaps make us wince.  These are some of the stories that piqued our attention in the latter half of January.

Industry:

This is about a year old, but may be new to some.  If you haven’t seen the Logorama movie by H5, it’s worth a watch.  Check it out here.  Apparently it took six years to make.  Parental Advisory: Explicit Lyrics.

Hello Ladies... CBS News apparently finds Isaiah Mustafa’s return to TV newsworthy.  Do you?

The New York Times on why claiming “taste” is best for the Crunchy Nut brand.

No Right Brain Left Behind...who wants to participate?

Technology:

Engadget on Kristian Ulrich Larsen’s reimagining of the touch screen phone. In the meantime, John's Phone also made us think, there's not a whole lot of mobile marketing applications here.

Mashable on the changing face of word of mouth marketing. Wasn’t that what made WOM so great, the actual lack of brand presence?

Culture:

The New Yorker as inspiration to write incredibly deep target audience descriptions.

The Village Voice demonstrates how, once again, nobody can give nick names like Italian mobsters.

Daily Dawdle with 10 examples of brilliant shadow art.  Shadows as media...hmmm?


You can follow @ChrisWojda on Twitter.

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