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DEFINING INSIGHTS

Barnard is Still Right

Friday, May 14, 2010 by Chris Wojda
The adage “A picture is worth a thousand words” is widely attributed to Frederick R. Barnard, who published a piece extolling the effectiveness of graphic images in advertising titled "One look is worth a thousand words", in Printer's Ink, December 1921. And while certain devices are rendering printed publications somewhat obsolete, the immediacy and therefore power of a quality still image will never be deemed old-fashioned.

Speaking of such devices, in this brilliant iPad demonstration, a friend cheers on her teammate who is competing in a national level dog agility competition while her brother receives his Master’s Degree.


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