Hi.  I'm Chris Wojda.  And I'm here to talk with you today about a very important and utterly baffling situation. Whether you call it "viral" or "sharable" content, the truth of the matter is, sometimes "social" just isn't meant to be. Every day people, possibly even you, make profound statements on Facebook, Twitter, or quite possibly even MySpace, only to have few and sometimes even no likes, retweets or even comments congratulating them on their pithiness, mastery of language or keen observational skills.  These moments can be damaging to one's ego.  But, of course, the truth of the matter is, sometimes social just isn't meant to be.

Take for instance this lovely bit of content that's over a month old on YouTube.  With the exception of cats, babies and someone getting injured it has all the right ingredients for sharable success.  From the man who brought us his D**k in a Box (Justin Timberlake) to the 2011 Teen Choice Award, Choice Female Hottie nominated voice of Meg Griffin (Mila Kunis) all the way to the laugh-out-loud funniness.  Yet somehow, a month later, this is still only registering about 32,000 views on YouTube. They even tell you to like it and share it, for the love of boy bands.  But until this week, even MTV hadn't covered it.

So why?