"Can you FEEL IT?" Fall may be in the air, but the real buzz is for today's premiere of the fifth season of The Wendy Williams Show. It's not just the start of a new season for Wendy -- it's the start of a new era for the show marked by a major rebrand by Definition 6.
Kicking Off the Rebrand With a Viral Music Video
Just six weeks ago, Wendy teased her fans with a preview of the rebrand by releasing a full-length music video featuring the new theme song remix. The video has since gone viral, amassing over 150,000 views on YouTube and millions of impressions on Twitter and Facebook. Blogs ranging from Buzzfeed -- complete with mesmerizing GIFs -- to industry standards like NATPE and PromaxBDA's Brief praised the new video.
TV and radio host Max Tucci tweeted, "I love that @WendyWilliams is having the time of her life... You can see it in the new "Feel It" remix video! Super energy!"
Are You Ready to FEEL IT?
Definition 6 produced the remix by extending her short opening theme song into a full-length club version with choreographed dance. D6 sound designer Dan O'Sullivan recomposed the theme song to give it that DJ Tiesto feel and Creative Director Jamie Manalio directed the filming with over a hundred extras and seven cameras in Central Park.
“Wendy and her team loved the video!” says Rob Ortiz, Managing Director at Definition 6. “They loved it so much the full-length track was released on iTunes and it's the new opening theme song for her show.”
Today, fans will finally see the full extent of the rebrand as The Wendy Williams Show reveals a complete new look. The rebrand includes a full graphics package in addition to the memorable music video.
Behind the Scenes: "Wendy Williams has taken over your TV screen and now she's taking over Central Park"
To build anticipation for today's reveal, the Wendy Williams team released last week a behind the scenes video highlighting the making of the "FEEL IT" music video. Definition 6 filmed, produced, edited, and mixed the video.
The behind the scenes video includes interviews with key people on set, including famed choreographer Derek Mitchell, Definition 6's Rob Ortiz, Director Will Heins, and, of course, Wendy Williams. Wendy says, "I've worked very hard for this moment. This is season five. It's a big, big deal. Everybody's out here to support the season and I just feel very fortunate."
Definition 6 Pulls Out All the Stops for The Wendy Williams Show
Though this is the second year in a row Definition 6 has worked on the Wendy Williams image campaign with the Debmar-Mercury team, this is by far the biggest project done for them because it extended beyond promo work into several other areas of our expertise. This includes the music video, 30, 20, 15, and 10 sec spots, new theme song, images, mixing, editing, social media activation, and snippets for YouTube and Wendy’s various social media channels.
Editor John Gill ensured brand continuity with the work Definition 6 did previously for the season four campaign. As Expert-in-Residence Frank Radice said, "At Def6, we get it done!" -- and that is exactly what we did for the season five launch of The Wendy Williams Show.
The fall season of The Wendy Williams Show premieres Monday, September 16. Watch the full length music video here.