The Daily 6
1) Wishing you a Happy Earth Day!
"For Google's annual salute to Earth Day in 2014, the company has incorporated a series of six animals – the Rufous hummingbird, dung beetle, moon jellyfish, Japanese macaque, puffer fish, and veiled chameleon – into various animated logos."
2) For mobile payments, there could be trouble ahead.
"Online bill payment continues to see strong overall adoption, though usage has decreased slightly for a second year in a row. Nearly three quarters of consumers (70.0%) reported using electronic bill payment, either directly through a biller’s site or through a consolidator like an online banking site."
3) With Nike's FuelBand bowing out, what lessons can we learn?
"If the reports are true, Nike is rethinking its strategy as a manufacturer of wearable computing devices, notably its 2-year-old FuelBand activity monitor. Nike itself has equivocated on the matter."
4) While it's touch to prove immediate ROI, social media is part of a greater marketing good.
"Having a successful social media campaign can be achieved by building relationships. By doing so, a business can create a lasting interaction with its customers, according to David Dubois, INSEAD Assistant Professor of Marketing and Marcus Ho, co-founder of Social Metric."
5) How are you visually engaging your audiences?
"Today’s consumer is engaging with primarily visual content across a variety of devices and social channels on a daily basis. Due to this shift from text-based to image-based communications, it is proven that multimedia content experiences a greater amount of exposure and longer shelf-life among audiences, making visual storytelling more imperative for brands than ever before. Business Development Institute and PR Newswire recently co-hosted the “Visual Content Marketing and Communications Summit” which offered valuable best practices for how organizations can harness images, videos, and platforms to provide content that allows them to build, engage, and leverage their audiences."
6) Hold on to your customers - for life.
"Customer lifetime value matters, so how are companies attempting to improve retention rates? Our recent Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report (produced with the help of Sitecore) has one answer: improving customer experience."
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