The statistics around being a mom these days are mind-blowing, and the job description is downright daunting. If you are a mom, you're the CEO, CTO, CFO and CPO (Chief Purchasing Officer) of the family. Luckily, smartphones are helping us with our daily juggle.
Both my three and five year old know how to use my smartphone. They know my security code, they know how to access their games, and the Netfilx app to watch their shows. My three year-old can enjoy photos of himself pretty much the entire time I prepare dinner, which is very helpful. Babycenter did a study on mobile moms and found that 80% of us let our kids play on our smartphones, and 22% of the apps on our phone are for our kids.
My smartphone helps me relax and keeps me informed, from perusing my favorite news sources to connecting me to home when at work. While at the iMedia iMoms conference this week, my very own mom sent me video and photos of my kids, greatly reducing the guilty-mom-syndrome I experience when traveling for work. When my raucous three year-old went careening into the bedside table after a leap off the bed and split his lip open. I felt pretty guilty I missed that one, but at least I had my smartphone so I could do a mobile diagnosis. Mom knows best, after all.
The same Babycenter study also cites that 45% of us confirm that our smartphones decrease our stress and gives 27% of us a sense of calm. That’s what friends are for!
My smartphone is second only to lollipops in diffusing an escalating inner-sibling altercation (giving your kids lollipops to diffuse a situation is one of things you say you will never do until you become a parent) and that’s only because I don’t have two smartphones. I wouldn’t be caught dead with only one lollipop.
Smartphones empower us, they give us new ways to research products, they connect us with family, friends, and of course our favorite brands. Serve us the content we need to research all the decisions we need to make on a daily basis and we will thank you. According to the BabyCenter study, 46% of moms will take action after seeing a mobile ad on our smartphones and moms account for a $1.7 trillion dollar consumer market. We depend on our smartphones – we are there, so our brands should be, too.
Now, who wants to go make the mother of all branded mom apps to finally take down lollipops once and for all?
I'll leave you with a few mind-blowing Mommy stats
• 93% of moms manage the health and well-being of their entire household
- Babycenter
• Moms with a full-time job spend 13 hours working at the office or at home on family chores
• Diaper Changes: 7,300 by baby's 2nd birthday
• Diaper Changing Speed: Moms take 2 minutes, 5 seconds (adds up to 3 40-hour work weeks each year!)
• Giving Attention: Preschooler requires mom's attention once every 4 minutes or 210 times/day
• Taking Care: Preschooler moms spend 2.7 hours a day
- happyworker.com
Happy Mother’s Day!
Both my three and five year old know how to use my smartphone. They know my security code, they know how to access their games, and the Netfilx app to watch their shows. My three year-old can enjoy photos of himself pretty much the entire time I prepare dinner, which is very helpful. Babycenter did a study on mobile moms and found that 80% of us let our kids play on our smartphones, and 22% of the apps on our phone are for our kids.
My smartphone helps me relax and keeps me informed, from perusing my favorite news sources to connecting me to home when at work. While at the iMedia iMoms conference this week, my very own mom sent me video and photos of my kids, greatly reducing the guilty-mom-syndrome I experience when traveling for work. When my raucous three year-old went careening into the bedside table after a leap off the bed and split his lip open. I felt pretty guilty I missed that one, but at least I had my smartphone so I could do a mobile diagnosis. Mom knows best, after all.
The same Babycenter study also cites that 45% of us confirm that our smartphones decrease our stress and gives 27% of us a sense of calm. That’s what friends are for!
My smartphone is second only to lollipops in diffusing an escalating inner-sibling altercation (giving your kids lollipops to diffuse a situation is one of things you say you will never do until you become a parent) and that’s only because I don’t have two smartphones. I wouldn’t be caught dead with only one lollipop.
Smartphones empower us, they give us new ways to research products, they connect us with family, friends, and of course our favorite brands. Serve us the content we need to research all the decisions we need to make on a daily basis and we will thank you. According to the BabyCenter study, 46% of moms will take action after seeing a mobile ad on our smartphones and moms account for a $1.7 trillion dollar consumer market. We depend on our smartphones – we are there, so our brands should be, too.
Now, who wants to go make the mother of all branded mom apps to finally take down lollipops once and for all?
I'll leave you with a few mind-blowing Mommy stats
• 93% of moms manage the health and well-being of their entire household
- Babycenter
• Moms with a full-time job spend 13 hours working at the office or at home on family chores
• Diaper Changes: 7,300 by baby's 2nd birthday
• Diaper Changing Speed: Moms take 2 minutes, 5 seconds (adds up to 3 40-hour work weeks each year!)
• Giving Attention: Preschooler requires mom's attention once every 4 minutes or 210 times/day
• Taking Care: Preschooler moms spend 2.7 hours a day
- happyworker.com
Happy Mother’s Day!
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