Major brands are increasingly turning to Facebook to reach consumers and engage them deeper.  In order to get the most out of your Facebook presence, be sure to formulate a strategy.  What do you hope to get out of your Facebook Page?

Facebook Pages can be used for:

• Building brand awareness
• Increasing consumer engagement with your brand
• Generating leads
• Qualifying fans and converting them to customers
• Improving customer service
• Establishing your company as a thought leader

Once you’ve defined your goals, keep in mind these Do’s and Don’ts for engagement:

Do:

• “Listen” to what your fans are talking about on your page – do they have praise or complaints?Identify what interests them and customize your messages accordingly.
• Post compelling content like pictures and videos that keep them coming back for more.
• Share exclusive content that they can’t get anywhere else.
• Utilize Facebook applications like surveys, quizzes and games that foster an interactive experience.
• Use Facebook’s analytics tool to determine what tactics are working, and which one’s aren’t.
• Promote your Fan Page everywhere: print, online and TV advertisements, email signatures, business cards and targeted Facebook ads 

Don’t:

• Automate your content – Facebook is about conversation!
• Sound impersonal - use a casual and informal tone.
• Sound like a press release.
• Spam your fans – maintain a balance of promotional and conversational posts.
• Neglect your Fan Page – make sure you are monitoring it on a daily basis to respond to fans and post new content

Have more tips to add?  Leave a comment below!