Paul Hernacki and Ashley Reed speak about our recent collaboration with Facebook on the Timeline Movie Maker:
Paul:
"My name is Paul Hernacki, I’m the Chief Technology Officer of Definition 6. I recently had the fantastic opportunity of being able to work and collaborate with our great team that has been working for quite a while now to produce the Timeline Movie Maker Application that was recently released by Definition 6 and Facebook. This experience that we’ve created was to help users create an emotional connection with Facebook as a brand and timeline as a concept. We looked at this opportunity and saw the ability to create a personal and unique story for every single user of Facebook. To be able to look at what they’ve shared with their friends and their family over the years in their time using Facebook and be able to put that back to them in a very simple and automatic fashion that quickly shows them everything they’ve put out there flowing by in a very cinematic way. And then of course beyond on that, to give them the opportunity to make changes to that and share it and turn that into a really emotionally connecting story."