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DEFINING INSIGHTS

Timeline Movie Maker [VIDEO]

Wednesday, February 22, 2012 by Bryce Kervin

Paul Hernacki and Ashley Reed speak about our recent collaboration with Facebook on the Timeline Movie Maker

Paul:

"My name is Paul Hernacki, I’m the Chief Technology Officer of Definition 6. I recently had the fantastic opportunity of being able to work and collaborate with our great team that has been working for quite a while now to produce the Timeline Movie Maker Application that was recently released by Definition 6 and Facebook.  This experience that   we’ve created was to help users create an emotional connection with Facebook as a brand and timeline as a concept.  We looked at this opportunity and saw the ability to create a personal and unique story for every single user of Facebook. To be able to look at what they’ve shared with their friends and their family over the years in their time using Facebook and be able to put that back to them in a very simple and automatic fashion that quickly shows them everything they’ve put out there flowing by in a very cinematic way. And then of course beyond on that, to give them the opportunity to make changes to that and share it and turn that into a really emotionally connecting story."

 
Ashley:
 
"I think we’ve gotten a tremendous response since we’ve launched. Just within a week we've seen coverage in some of the major publications like Mediapost, and not only that, but within a few days of launch we had over 20,000 Facebook likes on the site itself.  I got the opportunity to work with all of our different teams here at Definition 6 - everyone from development, to creative, to post-production - it was an outstanding opportunity to see and work with all of the different talent here, and the project wouldn’t have been successful as it was if we didn’t have input from the entire team. I’m really happy with the response and I think we’re going to see a lot more to come."
 
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