Doug Dimon attended Digiday in Los Angeles last week and spoke on "The Banner is Dead, Long Live the Banner " panel where he was joined by fellow creatives: Sean X, Oliver Duncan, Tim Leake, and Jaime Robinson.

It's no secret that banner advertising has been around for over a decade, but in the last few years it has fallen into a gray area within the advertising landscape. It may be time for agencies to reapproach banner advertising with a new outlook.  Watch as the panel discusses how the banner must evolve to be relevant for audiences and marketers: